Zobrazeno 1 - 10
of 45
pro vyhledávání: '"H. Rao Unnava"'
Publikováno v:
Journal of Consumer Psychology. 30:429-446
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1cc1cd49428e3e05bc35e41dcbeea89b
https://doi.org/10.1002/jcpy.1151
https://doi.org/10.1002/jcpy.1151
Publikováno v:
Journal of Business Research. 100:561-570
Virtual Reality (VR) technologies enable marketers to design websites that simulate experiential consumption (e.g., museum visits, leisure travel) closely. While the motivation for employing VR-style websites is to attract people to consume the exper
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2193a1e0e2a0399d25449f813bcf2607
https://doi.org/10.1016/j.jbusres.2018.11.008
https://doi.org/10.1016/j.jbusres.2018.11.008
Publikováno v:
Journal of Consumer Psychology. 28:437-449
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7b40570a68d69238a3a121060cf626e8
https://doi.org/10.1002/jcpy.1015
https://doi.org/10.1002/jcpy.1015
Publikováno v:
Journal of Marketing Research. 53:682-698
The authors investigate how horizontal versus vertical displays of alternatives affect assortment processing, perceived variety, and subsequent choice. Horizontal (vs. vertical) displays are easier to process due to a match between the human binocula
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1c43c1f2c45f574d7578382d1b8538c5
https://doi.org/10.1509/jmr.13.0151
https://doi.org/10.1509/jmr.13.0151
Autor:
H. Rao Unnava, Lifeng Yang
Publikováno v:
Journal of Marketing Theory and Practice. 24:442-461
In this research, we examine how product attitudes that consist of both positive and negative reactions (i.e., ambivalent) can be made predictive of purchase behavior with the use of external cues. In two studies, we provided participants external cu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a24753741d4275c1823edb617c238845
https://doi.org/10.1080/10696679.2016.1205451
https://doi.org/10.1080/10696679.2016.1205451
Autor:
Lifeng Yang, H. Rao Unnava
Publikováno v:
Psychology & Marketing. 33:331-343
Past research has extensively documented negativity bias effect, in which individuals show greater consideration of negative information than positive information in attitude formation. In this research, negativity bias was re-examined in the context
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::14dc3bf435c9d8f6835a97c78b8210a4
https://doi.org/10.1002/mar.20878
https://doi.org/10.1002/mar.20878
Publikováno v:
Journal of psychopharmacology (Oxford, England). 32(8)
This research explores the effect of consuming a moderate amount of commercially available caffeinated coffee on an individual’s self-evaluated participation in a group activity and subsequent evaluations of the experience. Across two studies, resu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5c1b314f704bfcab80afae3d2e7869d9
https://pubmed.ncbi.nlm.nih.gov/29620439
https://pubmed.ncbi.nlm.nih.gov/29620439
Supplemental material, JOP760665_Appendix for Coffee with co-workers: role of caffeine on evaluations of the self and others in group settings by Vasu Unnava, Amit Surendra Singh and H. Rao Unnava in Journal of Psychopharmacology
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a4d4004a10ff91867ec82db20a12d4ab
Publikováno v:
Journal of Consumer Research; Dec2014, Vol. 41 Issue 4, p1015-1032, 18p, 3 Color Photographs, 6 Charts, 1 Graph
Autor:
Hyojin Lee, Paul E. Stillman, Xiaoyan Deng, Kentaro Fujita, H Rao Unnava, William A. Cunningham
Publikováno v:
Social Cognitive and Affective Neuroscience
The ability to mentally represent future events is a significant human psychological achievement. A challenge that people encounter is that they often lack detailed specifics about distant relative to near future events. Construal level theory propos
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cc51451be9cc83e58fb4f9e4621fe15a
https://pubmed.ncbi.nlm.nih.gov/28338716
https://pubmed.ncbi.nlm.nih.gov/28338716