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Publikováno v:
International Journal of Strategic Communication. 2:19-30
This essay focuses on Integrated Marketing Communications (IMC) and the theoretical foundation that explains why an organization should embrace IMC rather than how to do so. The essay discusses the tension between theory and action that can be bridge
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::306efacbe8ded6062badf2df3a4d6fc3
https://doi.org/10.1080/15531180701816593
https://doi.org/10.1080/15531180701816593
