Výsledky vyhledávání - "H. Brodowsky"

Akademický článek

Handbook on Cross-Cultural Marketing: Edited by Glen H. Brodowsky and Camille P. Schuster. Edward Elgar Publishing: Cheltenham, UK 2020. 304 pp. ISBN 978-1 78897 8538. List price: $171.00. Hardcover.

Autor: Roy, Abhijit¹ (AUTHOR)

Publikováno v: Journal of International Consumer Marketing. Oct-Dec 2021, Vol. 33 Issue 5, p627-629. 3p.

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Parental supervision and control of adolescents’ problematic internet use: understanding and predicting adoption of parental control software

Autor: Donald Sciglimpaglia, Glen H. Brodowsky, Kristin Stewart

Publikováno v: Young Consumers. 23:213-232

Purpose This paper aims to identify the factors that motivate parents to adopt internet monitoring software (aka parental control software [PCS]) to curb problematic internet usage and safeguard their children online. By doing so, the authors are abl

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::98f6316aeffaf117111f2c83863db26d
https://doi.org/10.1108/yc-04-2021-1307

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Advertising and Peer Influences on Teen and Young Adolescent Alcohol Consumption Decisions: A Theory-of-Reasoned-Action Approach

Autor: Glen H. Brodowsky, Donald Sciglimpaglia, Emily K. Tarr

Publikováno v: Journal of Promotion Management. 27:417-440

This paper uses the Theory of Reasoned Action (TRA) to develop a model predicting influences on adolescents’ alcohol consumption behavior. Specifically, we examine the variables of attitudes toward...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::0c1031821d5b2c4d78415fbdf2ed5087
https://doi.org/10.1080/10496491.2020.1838026

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Tolerance for Cheating From the Classroom to the Boardroom: A Study of Underlying Personal and Cultural Drivers

Autor: Don Sciglimpaglia, Emily K. Tarr, Foo Nin Ho, Glen H. Brodowsky

Publikováno v: Journal of Marketing Education. 42:23-36

Professors face increasingly diverse student bodies that exhibit divergent understandings and motivations to engage in academic dishonesty. Research suggests that collectivism/individualism is the cultural dimension underlying such differences. This

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::199f44b3ea6ed8e7c06a5a3753c50ee9
https://doi.org/10.1177/0273475319878810

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Elektronická kniha

Handbook of Research on Ethnic and Intra-cultural Marketing

Autor: Glen H. Brodowsky, Camille P. Schuster, Rebeca Perren

Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Cont

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