The influence of customer characteristics on frontline employees’ customer need knowledge

Autor: Hüttel, Björn A., Ates, Zelal, Schumann, Jan Hendrik, Büttgen, Marion, Haager, Stephanie, Komor, Marcin, Volz, Julian

Publikováno v: Journal of Services Marketing, 2019, Vol. 33, Issue 2, pp. 220-232.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/JSM-11-2017-0367

How Consumers Assess Free E-Services: The Role of Benefit-Inflation and Cost-Deflation Effects.

Autor: Hüttel, Björn A.¹ bjoern.huettel@uni-passau.de, Schumann, Jan Hendrik¹, Mende, Martin², Scott, Maura L.², Wagner, Christian J.¹

Publikováno v: Journal of Service Research. Aug2018, Vol. 21 Issue 3, p267-283. 17p.

Three Essays on Success Factors of Digital and Non-digital Services

Autor: Hüttel, Björn (Dr.)

In three studies, this dissertation deals with success factors of digital and non-digital services. More specifically it reveals the role of non-monetary costs for the success of free digital services. Moreover, it deals with customer orientation of

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od_______240::0d8549c88427c2f554f278d87d2ccfc1
https://opus4.kobv.de/opus4-uni-passau/frontdoor/index/index/docId/513

Perceived Thematic Congruence Between the Ad, Medium, and Program? First Insights from a Qualitative Study

Autor: Germelmann, Claas Christian, Herrmann, Jean-Luc, Kacha, Mathieu, Hüttel, Björn

Publikováno v: 43rd annual conference EMAC 2014: Paradigm shifts & Interactions
43rd annual conference EMAC 2014: Paradigm shifts & Interactions, EMAC, European Marketing Academy, Jun 2014, Valence Spain

International audience

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::d8b91baec7a7396d4128ea334020bfe8
https://hal.univ-lorraine.fr/hal-01375813

Adding New Perspectives to the Zero- Price Effect: The Role of Non-Monetary Cost Perceptions.

Autor: Hüttel, Björn A.¹ Bjoern.Huettel@uni-passau.de, Wagner, Christian J.¹, Schumann, Jan H.¹

Publikováno v: AMA Winter Academic Conference Proceedings. 2015, Vol. 26, pC-34-C-34. 1p.