Zobrazeno 1 - 9
of 9
pro vyhledávání: '"György Szondi"'
Autor:
György Szondi
Publikováno v:
MedienJournal. 30:7-26
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6c0896181011f725f233c87246612905
https://doi.org/10.24989/medienjournal.v30i4.281
https://doi.org/10.24989/medienjournal.v30i4.281
Autor:
Gabor Sarlos, György Szondi
Publikováno v:
Journal of Public Affairs. 15:277-286
The article analyses the media coverage of red sludge spill, one of Hungary's largest crises. The study focuses on the analysis of stakeholder communication through their media representation, including the patterns, frames and messaging of the key s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dcfecbec5477ccf14c2d313d17bd6197
https://doi.org/10.1002/pa.1526
https://doi.org/10.1002/pa.1526
Autor:
György Szondi
Publikováno v:
Place Branding and Public Diplomacy. 6:333-343
This article's aim is to contribute to the theoretical advancement of nation branding by focusing on public relations’ (PR) contribution to this fast developing field. Relationship building is proposed as a new framework for nation branding, which
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5f107fb4dcdce0989392a0e038596ab3
https://doi.org/10.1057/pb.2010.32
https://doi.org/10.1057/pb.2010.32
Autor:
György Szondi
Publikováno v:
Place Branding and Public Diplomacy. 3:8-20
Developing coherent and comprehensive country brands is of vital importance for transitional countries as branding can contribute to the success of transition. Central and Eastern Europe (CEE) is a typical transitional region where the evolution of c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::02a0f6141cd7aed1e488a87de08f514c
https://doi.org/10.1057/palgrave.pb.6000044
https://doi.org/10.1057/palgrave.pb.6000044
The Eastern European referendum campaigns on the accession to the European Union–a critical analysis
Autor:
György Szondi
Publikováno v:
Journal of Public Affairs. 7:55-69
This article analyses the communication campaigns organized to increase support for European Union (EU) membership, during referendums held between March and September 2003 in Central Europe. The focus is on the official campaigns, organized and spon
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::14e536ae4a22caae70b213ab24b407c2
https://doi.org/10.1002/pa.244
https://doi.org/10.1002/pa.244
Autor:
György Szondi
Publikováno v:
The Global Public Relations Handbook, Revised and Expanded Edition ISBN: 9780203889374
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::68b66f13128bd360f9c31b58bc1d6894
https://doi.org/10.4324/9780203889374.ch28
https://doi.org/10.4324/9780203889374.ch28
A tanulmány célja a nemzetközi vállalatok nemzeti határokat átlépő belső kommunikációjának vizsgálata, azaz milyen stratégiákkal irányítják a vállalatok vezetői az eltérő szociokulturális környezetben folyó kommunikációt. A
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d524d4f43071c7c2d59ad4974e6f025e
http://unipub.lib.uni-corvinus.hu/2143/
http://unipub.lib.uni-corvinus.hu/2143/
Autor:
György Szondi
Publikováno v:
Eastern European Perspectives on the Development of Public Relations ISBN: 9781349487264
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::536bcde86dea9e609dc597c9a51b3c01
https://doi.org/10.1057/9781137404268_5
https://doi.org/10.1057/9781137404268_5
Autor:
György Szondi
Publikováno v:
Routledge Handbook of Public Diplomacy ISBN: 9780203891520
Public diplomacy theory and practice have been dominated by American, Canadian, and British experiences. Western public diplomacy traditionally targeted regions of conflicts, closed systems with significant information deficiencies behind enemy li
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::11cd107f5c39f8e498f8683d1611e65c
https://doi.org/10.4324/9780203891520-36
https://doi.org/10.4324/9780203891520-36