Zobrazeno 1 - 10
of 63
pro vyhledávání: '"Guzovski. Marina"'
Publikováno v:
International Review. (1-2):24-30
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1064448
Publikováno v:
Journal of International Studies. 15(2):77-93
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1108023
Publikováno v:
Third International Scientific Conference on Economics and Management - EMAN 2019: How to Cope with Disrupted Times - Conference Proceedings, Ljubljana, Slovenia - March 28, 2019 / Third International Scientific Conference on Economics and Management - EMAN 2019: How to Cope with Disrupted Times - Conference Proceedings, Ljubljana, Slovenia - March 28, 2019. :531-538
Externí odkaz:
https://www.ceeol.com/search/chapter-detail?id=826196
Autor:
Guzovski, Marina1 mguzovski@libertas.hr, Birač, Sanja2 sbirac@libertas.hr, Smoljić, Mirko3 msmoljic@unin.hr
Publikováno v:
Economy & Market Communication Review / Casopis za Ekonomiju i Trzisne Komunikacije. Dec2022, Vol. 12 Issue 2, p506-518. 13p.
Autor:
Guzovski, Marina, Šimunović, Lovre
Big Data and the development of relationships with customers (hereinafter: CRM) are business concepts that enjoy increasing application and popularity, and also influence the improvement and more advanced marketing that companies apply. Big Data refe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::ab9c6d049660e37acc9a85c5bc8a9add
https://www.bib.irb.hr/1228895
https://www.bib.irb.hr/1228895
Publikováno v:
ENTRENOVA-ENTerprise REsearch InNOVAtion
Volume 8
Issue 1
Volume 8
Issue 1
This paper investigates how marketing mix strategies' design affects customer value creation. The paper presents the results of empirical research conducted through a questionnaire that aims to show and determine which elements are key in choosing a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::be02b6ec89fce489f85af3fe20ff3578
https://hdl.handle.net/10419/268316
https://hdl.handle.net/10419/268316
Information and communication technology has caused (r) evolution in many industries, and the agricultural sector is not an exception. The paper deals with the use of mobile applications that have informative, educational and advisory services in agr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::5a3e7f5987baee78bcb02c7c6b6669cd
https://www.bib.irb.hr/1228897
https://www.bib.irb.hr/1228897
Autor:
Guzovski, Marina
Through a synergistic approach of all stakeholder communities in the implementation of marketing activities to create positive attitudes, changes in behavior and habits, education, information and developing awareness of the effects of responsible be
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::b73a8dbe45e9c351f4c87bcbe0b70bfb
https://www.bib.irb.hr/1228896
https://www.bib.irb.hr/1228896
Autor:
Guzovski, Marina
The impact of technology has greatly affected the development and supply of products and services in financial institutions, especially in the banking sector, as well as their availability. Understanding customers and their needs, individualized appr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::ada94cd3c2e00c717b1b938e05750168
https://www.bib.irb.hr/1149059
https://www.bib.irb.hr/1149059
Advertising through digital media and direct marketing communication in the digital environment requires compliance with particular regulations governing this area, which relate to the collection and use of personal data and coordina tion of all mark
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::010e97bd1a2263a2a1b9cc654d393dc9
https://www.bib.irb.hr/1137058
https://www.bib.irb.hr/1137058