Zobrazeno 1 - 10
of 66
pro vyhledávání: '"Guzovski Marina"'
Publikováno v:
International Review, Vol 2023, Iss 3-4, Pp 205-212 (2023)
The issue of sustainability is at the centre of international concern with pressure on both commercial operators of all sizes and from all sectors, as well as private citizens to adapt their daily lives to reduce negative impacts on the environment.
Externí odkaz:
https://doaj.org/article/3b5c4862716d4c5594ed9d0e88445054
Publikováno v:
International Review, Vol 2022, Iss 1-2, Pp 24-30 (2022)
The purpose of this paper is to investigate how the development of information and communication technology affects the choice of distribution channels for individuals, users of banking services. The research aims to show and determine which factors
Externí odkaz:
https://doaj.org/article/83d6251af7a041a8943948f1a4f8629d
Publikováno v:
Journal of International Studies. 15(2):77-93
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1108023
Publikováno v:
Third International Scientific Conference on Economics and Management - EMAN 2019: How to Cope with Disrupted Times - Conference Proceedings, Ljubljana, Slovenia - March 28, 2019 / Third International Scientific Conference on Economics and Management - EMAN 2019: How to Cope with Disrupted Times - Conference Proceedings, Ljubljana, Slovenia - March 28, 2019. :531-538
Externí odkaz:
https://www.ceeol.com/search/chapter-detail?id=826196
Autor:
Guzovski, Marina1 mguzovski@libertas.hr, Birač, Sanja2 sbirac@libertas.hr, Smoljić, Mirko3 msmoljic@unin.hr
Publikováno v:
Economy & Market Communication Review / Casopis za Ekonomiju i Trzisne Komunikacije. Dec2022, Vol. 12 Issue 2, p506-518. 13p.
Publikováno v:
ENTRENOVA-ENTerprise REsearch InNOVAtion
Volume 8
Issue 1
Volume 8
Issue 1
This paper investigates how marketing mix strategies' design affects customer value creation. The paper presents the results of empirical research conducted through a questionnaire that aims to show and determine which elements are key in choosing a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::be02b6ec89fce489f85af3fe20ff3578
https://hdl.handle.net/10419/268316
https://hdl.handle.net/10419/268316
Information and communication technology has caused (r) evolution in many industries, and the agricultural sector is not an exception. The paper deals with the use of mobile applications that have informative, educational and advisory services in agr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::5a3e7f5987baee78bcb02c7c6b6669cd
https://www.bib.irb.hr/1228897
https://www.bib.irb.hr/1228897
Autor:
Guzovski, Marina, Šimunović, Lovre
Big Data and the development of relationships with customers (hereinafter: CRM) are business concepts that enjoy increasing application and popularity, and also influence the improvement and more advanced marketing that companies apply. Big Data refe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::ab9c6d049660e37acc9a85c5bc8a9add
https://www.bib.irb.hr/1228895
https://www.bib.irb.hr/1228895
Autor:
Guzovski, Marina
Through a synergistic approach of all stakeholder communities in the implementation of marketing activities to create positive attitudes, changes in behavior and habits, education, information and developing awareness of the effects of responsible be
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::b73a8dbe45e9c351f4c87bcbe0b70bfb
https://www.bib.irb.hr/1228896
https://www.bib.irb.hr/1228896
Društvene mreže nude niz pogodnosti koje pridonose marketinškim aktivnostima banaka od informiranja, promocije, komunikacije i izgradnje odnosa, dobivanja povratnih informacija i reakcija, brzo dijeljenje informacija, interaktivnost i niz drugih p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::660d0c128a16980c648c9d32f5bbe675
https://doi.org/10.7251/emc2202506g
https://doi.org/10.7251/emc2202506g