Zobrazeno 1 - 10
of 59
pro vyhledávání: '"Guy J. Golan"'
Publikováno v:
Social Media + Society, Vol 10 (2024)
The emergent body of scholarship on social media influencers (SMIs) highlights their potential to yield positive brand advertising outcomes. However, the literature is undermined by the lack of clarity regarding how SMIs conceptually compare to celeb
Externí odkaz:
https://doaj.org/article/702ca84a49674cf897453d2f4d4cd66a
Autor:
Itai Himelboim, Guy J. Golan
Publikováno v:
Social Media + Society, Vol 5 (2019)
The diffusion of social networking platforms ushered in a new age of peer-to-peer distributed online advertising content, widely referred to as viral advertising. The current study proposes a social networks approach to the study of viral advertising
Externí odkaz:
https://doaj.org/article/1eff8713dea748a5a07e3b7bf2660289
Publikováno v:
Mass Communication and Society. 24:676-700
The global media ecology offers news audiences a wide variety of sources for international news and interpretation of foreign affairs, and this kind of news coverage may increase the salience of bo...
Autor:
Tianduo Zhang, Tiffany L. Mohr, Liudmila Khalitova, Craig E. Carroll, Agnieszka Turska-Kawa, Spiro Kiousis, Guy J. Golan, Barbara Myslik, Ji Young Kim, Sophia Tarasevich
Publikováno v:
International Communication Gazette. 83:169-192
This study aims to advance the theoretical and practical knowledge of political public relations, and influence that political profile of the media can have on the agenda-building process. The influences of agenda indexing are also discussed with reg
Publikováno v:
American Behavioral Scientist. 63:1665-1683
Mediated public diplomacy literature examines the engagement of foreign audiences by governments via mediated channels. To date, scholars have examined the competitive contest between global rivals in promoting and contesting one another’s frames a
Publikováno v:
International Journal of Advertising. 39:131-165
Present research builds upon native advertising research by examining the roles of advertising message relevance, consumer-brand relationship strength, and authorship. Two national experiments were...
Autor:
Guy J. Golan
Publikováno v:
American Behavioral Scientist. 63:1599-1602
Publikováno v:
Journal of Public Affairs. 20
Publikováno v:
The Journal of International Communication. 25:95-115
While religion is often considered a cultural element of soft power, religious institutions are rarely studied as diplomatic actors. The purpose of this study was to better understand the manner in...
Publikováno v:
Journal of Marketing Communications. 26:145-165
Despite the prevalence of unsubstantiated claims in online advertising of weight loss products (OAWP), consumers tend to believe they are less susceptible to advertising claims than others. Based o...