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pro vyhledávání: '"Guu, Annie"'
Autor:
Huang, Meiyuan, Guu, Annie
This thesis investigates consumer perceptions of a Chinese luxury fashion brand in Sweden. The impact of nation brand image in terms of consumer buying behaviour and perception is examined by performing a case study of Shanghai Tang, comparing it to
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-165
