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pro vyhledávání: '"Gustavo Teotonio de Oliveira Cavalcante"'
Autor:
Alandey Severo Leite da Silva, Roger Augusto Luna, Alexandre Ramos de Moura, Alexandre Rabelo Neto, Gustavo Teotonio de Oliveira Cavalcante
Publikováno v:
Revista de Administração da UFSM. 11:1012-1029
The increasing use of mobile devices is becoming most important to the execution of marketing actions through mobile systems. According to Ibope (2013), eMarketer estimates that global investment in mobile advertising will triple in 2015, which shows