Zobrazeno 1 - 10
of 87
pro vyhledávání: '"Gustavo Quiroga Souki"'
Autor:
Gustavo Quiroga Souki, Alessandro Silva de Oliveira, Marco Túlio Correa Barcelos, Maria Manuela Martins Guerreiro, Júlio da Costa Mendes, Luiz Rodrigo Cunha Moura
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 28, Iss 4, Pp 442-464 (2024)
Purpose – Hotels offer high-quality guest experiences to positively impact their emotions, satisfaction, perceived value, word-of-mouth (WOM) and electronic word-of-mouth (eWOM). This study aims to investigate the impacts of the quality perceived b
Externí odkaz:
https://doaj.org/article/e0a8038323ef43cea34199e45c53e09b
Publikováno v:
RACE: Revista de Administração, Contabilidade e Economia, Vol 15, Iss 3, Pp 1007-1034 (2016)
O objetivo neste trabalho foi identificar a percepção da imagem do farmacêutico, a qual foi subdivida em quatro dimensões: cognitiva, funcional, simbólica e emocional, baseadas nos modelos de Lindqvist (1974) e Stern, Zinkhan e Jaju (2001). Fez-
Externí odkaz:
https://doaj.org/article/f5df489a3dd84830982974b9f17c6a7e
Publikováno v:
Journal of Technology Management & Innovation, Vol 13, Iss 3 (2018)
The objective of this study was to understand the role of marketing, from research to commercialization of technologies in Brazilian public universities. To that end, an online survey was conducted, involving 236 academicians associated with in Brazi
Externí odkaz:
https://doaj.org/article/222a4a72fc0d4116b05abde8444c876b
Publikováno v:
Marketing & Tourism Review, Vol 3, Iss 2 (2018)
The present study sought to describe the image that potential customers, current customers and former customers have regarding the exchange of language courses, based on three (cognitive, symbolic and emotional) of the four dimensions of the classifi
Externí odkaz:
https://doaj.org/article/05dac02f28124a54b0be9a145b03978c
Publikováno v:
Revista de Administração IMED, Vol 4, Iss 3, Pp 343-355 (2015)
O objetivo deste trabalho foi comparar a percepção da imagem da profissão de farmacêutico com outras profissões da área da saúde, sendo a imagem analisada em quatro dimensões: cognitiva, funcional, simbólica e emocional. Foi realizada uma pe
Externí odkaz:
https://doaj.org/article/30317427c6a34b3087b538cccb82f503
Autor:
Átila Simões da Cunha, Gustavo Quiroga Souki, Luiz Rodrigo Cunha Moura, Mário Teixeira Reis Neto
Publikováno v:
Revista Gestão Universitária na América Latina, Vol 8, Iss 1, Pp 86-109 (2015)
The expansion of undergraduate education in Brazil caused the growth of vacancies up demand, raising the need to better understand how students choose where to study. The objectives of this research are to identify the attributes considered for such
Externí odkaz:
https://doaj.org/article/aab9ab67943d46f2be931c8e6905278f
Autor:
Átila Simões da Cunha, Gustavo Quiroga Souki, Luiz Rodrigo Cunha Moura, Mário Teixeira Reis Neto
Publikováno v:
Revista Gestão Universitária na América Latina, Vol 8, Iss 1, Pp 86-109 (2015)
The expansion of undergraduate education in Brazil caused the growth of vacancies updemand, raising the need to better understand how students choose where to study. Theobjectives of this research are to identify the attributes considered for such a
Externí odkaz:
https://doaj.org/article/e412425383a24d089e9922e66e5b59b1
Autor:
José Marcos Carvalho de Mesquita, Cid Gonçalves Filho, Gustavo Quiroga Souki, Cristiana Fernandes de Muylder
Publikováno v:
Perspectivas em Gestão & Conhecimento, Vol 3, Iss 2, Pp 218-236 (2013)
O crescimento da indústria de software é um fato notável, fruto do desenvolvimento da tecnologia de informação e também da informatização dos negócios, dentre outros fatores. Porém, são poucos os estudos contemplando aspectos gerenciais de
Externí odkaz:
https://doaj.org/article/52cb516818a2458298667757560a694d
Autor:
Renata Livramento, Gian Franco Rocchiccioli, Gustavo Quiroga Souki, Cid Gonçalves Filho, Reynaldo Maia Muniz, Euler Alves Brandão
Publikováno v:
Revista de Administração da UFSM, Vol 4, Iss 1, Pp 170-186 (2011)
The electronics retail market has been growing in a remarkable way. On the other hand, the strong competition in retail and the fact that the same retailers sell products of similar brands and models, poses asignificant challenge for its differentiat
Externí odkaz:
https://doaj.org/article/3fff7df5812d4e5688fc2b18afa3cc3b
Publikováno v:
Revista Eletrônica de Ciência Administrativa, Vol 8, Iss 1, Pp 106-118 (2009)
Externí odkaz:
https://doaj.org/article/d66aa7603e6c430893230356e72ec318