Zobrazeno 1 - 10
of 152
pro vyhledávání: '"Gustavo Quiroga Souki"'
Autor:
Gustavo Quiroga Souki, Alessandro Silva de Oliveira, Marco Túlio Correa Barcelos, Maria Manuela Martins Guerreiro, Júlio da Costa Mendes, Luiz Rodrigo Cunha Moura
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 28, Iss 4, Pp 442-464 (2024)
Purpose – Hotels offer high-quality guest experiences to positively impact their emotions, satisfaction, perceived value, word-of-mouth (WOM) and electronic word-of-mouth (eWOM). This study aims to investigate the impacts of the quality perceived b
Externí odkaz:
https://doaj.org/article/e0a8038323ef43cea34199e45c53e09b
Publikováno v:
Biblioteca Digital de Teses e Dissertações da PUC_MINAS
Pontifícia Universidade Católica de Minas Gerais (PUC MINAS)
instacron:PUC_MINS
Pontifícia Universidade Católica de Minas Gerais (PUC MINAS)
instacron:PUC_MINS
Dissertação (mestrado) - Pontifícia Universidade Católica de Minas Gerais, Programa de Pós-Graduação em Odontologia Bibliografia: f. 69-72 Resumo: A crescente busca por tratamentos ortodônticos com objetivo estético, o acirramento da competi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3056::10a5567eac7dedc6e258ea26f07865cd
http://www.biblioteca.pucminas.br/teses/Odontologia_JulianaMeireSilvaDeAvila_8144.pdf
http://www.biblioteca.pucminas.br/teses/Odontologia_JulianaMeireSilvaDeAvila_8144.pdf
Publikováno v:
International Journal of Health Science. 2:2-16
Publikováno v:
Asia Pacific Journal of Marketing and Logistics.
PurposeAcademics and managers scour to understand which perceived quality factors are paramount to consumers during their restaurant experiences and how they influence their emotions, satisfaction, propensity to loyalty and electronic word-of-mouth (
Autor:
Alessandro Silva de Oliveira, Gustavo Quiroga Souki, Dirceu da Silva, Daniel Carvalho de Rezende, Georgiana Luna Batinga
Publikováno v:
Asia-Pacific Journal of Business Administration. 15:225-244
PurposeCompanies' relationship with their customers through e-commerce platforms has increased considerably in the past few years, bringing new challenges concerning service guarantees (SG). This study aims to propose a framework of the relations bet
Publikováno v:
RACE: Revista de Administração, Contabilidade e Economia, Vol 15, Iss 3, Pp 1007-1034 (2016)
O objetivo neste trabalho foi identificar a percepção da imagem do farmacêutico, a qual foi subdivida em quatro dimensões: cognitiva, funcional, simbólica e emocional, baseadas nos modelos de Lindqvist (1974) e Stern, Zinkhan e Jaju (2001). Fez-
Externí odkaz:
https://doaj.org/article/f5df489a3dd84830982974b9f17c6a7e
Publikováno v:
Journal of Technology Management & Innovation, Vol 13, Iss 3 (2018)
The objective of this study was to understand the role of marketing, from research to commercialization of technologies in Brazilian public universities. To that end, an online survey was conducted, involving 236 academicians associated with in Brazi
Externí odkaz:
https://doaj.org/article/222a4a72fc0d4116b05abde8444c876b
Autor:
Gustavo Quiroga Souki, Alessandro Silva de Oliveira, Maria Manuela Martins Guerreiro, Júlio da Costa Mendes, Luiz Rodrigo Cunha Moura
Publikováno v:
The TQM Journal.
PurposeMany restaurants offer high-quality service to their customers, hoping to provide memorable experiences that influence their loyalty and electronic word of mouth (eWOM). However, consumers' memorable experiences do not always imply positive eW
Publikováno v:
Marketing & Tourism Review, Vol 3, Iss 2 (2018)
The present study sought to describe the image that potential customers, current customers and former customers have regarding the exchange of language courses, based on three (cognitive, symbolic and emotional) of the four dimensions of the classifi
Externí odkaz:
https://doaj.org/article/05dac02f28124a54b0be9a145b03978c
Publikováno v:
Revista de Administração IMED, Vol 4, Iss 3, Pp 343-355 (2015)
O objetivo deste trabalho foi comparar a percepção da imagem da profissão de farmacêutico com outras profissões da área da saúde, sendo a imagem analisada em quatro dimensões: cognitiva, funcional, simbólica e emocional. Foi realizada uma pe
Externí odkaz:
https://doaj.org/article/30317427c6a34b3087b538cccb82f503