Zobrazeno 1 - 10
of 19
pro vyhledávání: '"Gustavo Moreno-López"'
Autor:
Ledy Gómez-Bayona, Alejandro Valencia-Arias, Jaime Alberto Orozco-Toro, Alexander Tabares-Penagos, Gustavo Moreno-López
Publikováno v:
Cogent Education, Vol 11, Iss 1 (2024)
AbstractThe lack of understanding and application of marketing in universities necessitates research to improve satisfaction, permanence, lasting relationships, and brand identity, and to promote creativity and innovation in education. The objective
Externí odkaz:
https://doaj.org/article/1e45837f04da42a4bcdf13c667fe53ed
Autor:
Elizabeth Emperatriz García-Salirrosas, Manuel Escobar-Farfán, Ledy Gómez-Bayona, Gustavo Moreno-López, Alejandro Valencia-Arias, Rodrigo Gallardo-Canales
Publikováno v:
Frontiers in Psychology, Vol 14 (2024)
IntroductionThis paper aimed to build a predictive model through an empirical study to examine the influence of environmental awareness (EA) on attitude (ATT) and perceived behavioral control (PBC), as well as to determine the influence of the three
Externí odkaz:
https://doaj.org/article/0ec3127d20be4fd18eb1373adef32fdc
Publikováno v:
Revista Virtual Universidad Católica del Norte, Vol 1, Iss 69, Pp 7-42 (2023)
En Latinoamérica se ha tenido una adaptación importante en cuanto al desarrollo de programas de posgrado, se han reinventado procesos educativos y se han generado mejores oportunidades para lograr competitividad; es así como se pretende identifica
Externí odkaz:
https://doaj.org/article/1123949bb6ed4f39ae770bdef6aaf888
Autor:
Alejandro Valencia-Arias, Ledy Gómez-Bayona, Gustavo Moreno-López, Noelia Sialer-Rivera, Olga-Vélez Bernal, Ada Gallegos, Francisco Javier Arias-Vargas
Publikováno v:
Frontiers in Education, Vol 8 (2023)
Open innovation in higher education has emerged as a vital approach, especially in the context of the COVID-19 pandemic, to foster collaboration, knowledge exchange, and address challenges in the academic sector. This study investigates the impact of
Externí odkaz:
https://doaj.org/article/dfef5bcb74cd4b9cbdd77e2b7a4e33ee
Publikováno v:
Revista Virtual Universidad Católica del Norte, Vol 1, Iss 67, Pp 106-135 (2022)
El objetivo de este artículo es identificar de qué manera se realizan estrategias que apoyen el mercadeo educativo y la reputación corporativa desde el docente, en siete universidades acreditadas, privadas y públicas de Medellín-Colombia. Se uti
Externí odkaz:
https://doaj.org/article/722f8ab2633c497caca1205d754ed33a
Autor:
Alejandro Valencia-Arias, Claudio Cartagena Rendón, Lucia Palacios-Moya, Martha Benjumea-Arias, Julia Beatriz Pelaez Cavero, Gustavo Moreno-López, Ada Lucia Gallegos-Ruiz
Publikováno v:
Education Sciences, Vol 13, Iss 1, p 83 (2023)
Higher education institutions must generate added value through the continuous improvement of services offered to the academic community. Students’ needs and expectations must be met to increase their satisfaction within the system. Bearing this in
Externí odkaz:
https://doaj.org/article/2ec85c568d904ec19e57f39a648f9839
Autor:
Alejandro Valencia-Arias, Paula Andrea Rodríguez-Correa, Juan Camilo Patiño-Vanegas, Martha Benjumea-Arias, Jhony De La Cruz-Vargas, Gustavo Moreno-López
Publikováno v:
Drones, Vol 6, Iss 9, p 225 (2022)
This study aims to identify the factors associated with the adoption of drone delivery in Medellín, Colombia, in the context of the COVID-19 pandemic. For that purpose, it implemented the Diffusion of Innovation (DOI) theory and the Technology Accep
Externí odkaz:
https://doaj.org/article/912272dca55d4682ba6cadfc54e09adc
Autor:
Gallegos, Ada, Valencia-Arias, Alejandro, Fernando Garcés-Giraldo, Luis, Correa Correa, Diego Alejandro, Gustavo Moreno-López, Andrea Rodríguez-Correa, Paula, Palacios-Moya, Lucia
Publikováno v:
RISTI: Iberian Journal on Information Systems & Technologies / Revista Ibérica de Sistemas e Tecnologias de Informação; may2024, Issue E69, p532-545, 14p
Autor:
Ledy Gómez-Bayona, Laura Zuluaga-Girón, Sandra Milena Palacio López, Juan Pablo Arrubla-Zapata, Gustavo Moreno-López
Publikováno v:
Administración & Desarrollo. 52:63-77
El mercadeo transaccional se ha venido transformando en mercadeo relacional en los modelos de gestión de las universidades, el objetivo principal de esta investigación es establecer la relación entre las principales variables del mercadeo relacion
Autor:
Jorge Gustavo Moreno López
Publikováno v:
IJAIT (International Journal of Applied Information Technology). :25
The sudden and disruptive break out of Covid-19 has a significant impact on various sectors. On the other hand, IoT solutions, with an important time and importance in the literature, offer some applications developed to mitigate the effects of the p