Výsledky vyhledávání - "Guping Cheng"

Akademický článek

The Relationship between CSR Communication on Social Media, Purchase Intention, and E-WOM in the Banking Sector of an Emerging Economy

Autor: Guping Cheng, Jacob Cherian, Muhammad Safdar Sial, Grzegorz Mentel, Peng Wan, Susana Álvarez-Otero, Usama Saleem

Publikováno v: Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 4, Pp 1025-1041 (2021)

Modern businesses in the present digital age are facing different challenges for survival and growth due to the stiff competitive environment that prevails almost in every sector. Technology, especially digital technology, has changed the way of doin

Externí odkaz: https://doaj.org/article/f0463c9c890742d58029288f57bc7158

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The Relationship between CSR Communication on Social Media, Purchase Intention, and E-WOM in the Banking Sector of an Emerging Economy

Autor: Grzegorz Mentel, Susana Álvarez Otero, Guping Cheng, Usama Saleem, Peng Wan, Muhammad Safdar Sial, Jacob Cherian

Publikováno v: Journal of Theoretical and Applied Electronic Commerce Research
Volume 16
Issue 4
Pages 58-1041
Scopus
Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 58, Pp 1025-1041 (2021)
RUO: Repositorio Institucional de la Universidad de Oviedo
Universidad de Oviedo (UNIOVI)
RUO. Repositorio Institucional de la Universidad de Oviedo
instname

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b1edfab1439b8bba8db7301af720544a

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CSR, Co-Creation and Green Consumer Loyalty: Are Green Banking Initiatives Important? A Moderated Mediation Approach from an Emerging Economy

Autor: Guping Cheng, Muhammad Safdar Sial, Malik Zia-Ud-Din, Qinghua Fu, Huidong Sun, Mustafa Raza Rabbani, Naveed Ahmad

Publikováno v: Sustainability, Vol 12, Iss 10688, p 10688 (2020)
Sustainability
Volume 12
Issue 24

The homogenization of the banking segment has made it difficult for banking institutions to practice the quality of services that are needed in order to retain consumers. Thus, these days, finding ways to increase consumer loyalty&mdash
especial

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ce0bc4e2b80e4612d8ace2aa363303df
https://www.mdpi.com/2071-1050/12/24/10688

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Akademický článek

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