Zobrazeno 1 - 10
of 16
pro vyhledávání: '"Guolan Yang"'
Publikováno v:
Narratives in Public Communication ISBN: 9781003375760
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8e36c9ec53ef3a5cb3b53707c364013a
https://doi.org/10.4324/9781003375760-5
https://doi.org/10.4324/9781003375760-5
Publikováno v:
Journal of Media Psychology.
Abstract: The purpose of the present study is to explore how narrative political ads interact with other message strategies in affecting recipients’ ad responses. To accomplish that, we conducted a 2 × 2 × 2 between-subjects experiment whereby pa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a0c1793d2dcc962d95a98103329f116b
https://doi.org/10.1027/1864-1105/a000374
https://doi.org/10.1027/1864-1105/a000374
Autor:
Guolan Yang
Publikováno v:
Journal of Promotion Management. 28:944-960
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c60fe1c60be1acffdb92a2ae8a275aff
https://doi.org/10.1080/10496491.2022.2054904
https://doi.org/10.1080/10496491.2022.2054904
Autor:
Guolan Yang
Publikováno v:
International Journal of Advertising. 41:1502-1520
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bd35550fe40860c1f973d5c1cacbf179
https://doi.org/10.1080/02650487.2022.2029260
https://doi.org/10.1080/02650487.2022.2029260
Autor:
Guolan Yang, Zexin Ma
Publikováno v:
Journal of Health Communication. 27:125-133
The use of narrative text in health messaging has been ubiquitous. With the popularity of promoting public health on social media, it becomes critical to investigate what visual images should be used to maximize the impact of narrative health-related
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::87b1c6cd4398a4838e55ea347a41069d
https://doi.org/10.1080/10810730.2022.2065387
https://doi.org/10.1080/10810730.2022.2065387
Publikováno v:
Journal of Interactive Advertising. 21:269-282
Carousel advertisements (ads) on social media provide consumers with the opportunity to scroll left and right when reading an ad’s content. Such an interactive advertising format has great potential to elevate consumers’ interactive and engagemen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9fb81d3e85d5186eb91ea098a713c0c2
https://doi.org/10.1080/15252019.2021.1977736
https://doi.org/10.1080/15252019.2021.1977736
Publikováno v:
Corporate Communications: An International Journal. 25:495-513
PurposeSponsored social media content is one of the advertising strategies that companies implement so that ads appear as native to the delivery platform without making consumers feel that they are directly targeted. Hence, the current study examines
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8d4d0f56ffb9c6e63931fd5f2883c60f
https://doi.org/10.1108/ccij-09-2019-0108
https://doi.org/10.1108/ccij-09-2019-0108
Autor:
Guolan Yang, Jessica Gall Myrick
Publikováno v:
Health Education Research. 35:110-122
This study investigates the role of media in shaping human papilloma virus vaccination intentions in mainland China by applying both communication and marketing-focused theoretical frameworks in order to better understand ways to increase vaccine upt
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::590667f629609de6a3026c31113c2982
https://doi.org/10.1093/her/cyaa002
https://doi.org/10.1093/her/cyaa002
Autor:
Guolan Yang
Publikováno v:
Application of Intelligent Systems in Multi-modal Information Analytics ISBN: 9783030515553
Since entering the new era, informational teaching has become more and more important. In order to promote English teaching in higher vocational colleges, higher vocational colleges should make full use of multimedia technology and internet informati
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8a8c66b3c2c360459a41581c0ab1d046
https://doi.org/10.1007/978-3-030-51556-0_71
https://doi.org/10.1007/978-3-030-51556-0_71
Autor:
Guolan Yang, Douglas F. Cannon
Publikováno v:
Newspaper Research Journal. 38:259-270
This case study examines how editors select stories for a Chinese-language publication’s WeChat public account. Results of a content analysis between May and August 2014 indicate that editors do not strictly rely on established news values to selec
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4eebb0d2685a97a9559306d130950bff
https://doi.org/10.1177/0739532917716447
https://doi.org/10.1177/0739532917716447