Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Guohang Wei"'
Publikováno v:
Humanities & Social Sciences Communications, Vol 10, Iss 1, Pp 1-9 (2023)
Abstract This study examined impulse control during an online shopping festival in China. The research model integrated the flow theory into a Stimulus-Organism-Response (S-O-R) framework to explore the direct and indirect impacts of positive eWOM on
Externí odkaz:
https://doaj.org/article/9c2179daacbc401996018c9fe59dfc42
