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pro vyhledávání: '"Gunawan, Made Pranadatha"'
Autor:
Gunawan, Made Pranadatha
Nowadays, the shopping behaviour among consumers recently have had shifted not to only make the right purchase, but it is all about the experience of shopping. Impulse buying and hedonic consumption are two behaviours that strongly related to emotion
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3458::3c072c99348938c8d5af7f3c83d3ad28
http://e-journal.uajy.ac.id/10421/
http://e-journal.uajy.ac.id/10421/
