Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Guillermo Pérez Sancho"'
Autor:
Ana Clara Pastor Tejedor, Jesús Pastor Tejedor, Luis Navarro Elola, Manbir Sodhi, Guillermo Pérez Sancho
Publikováno v:
Tourism & Management Studies, Vol 10, Iss SI, Pp 7-18 (2014)
The objective of this study is the preparation of a management model that brings together the advantages of models from different disciplines: Balanced Scorecard (BSC), European Foundation for Quality Management (EFQM) and Holistic Marketing (HM).
Externí odkaz:
https://doaj.org/article/654d95e82e6e4fa9868f2b8d9a780bbd
