A discussion on construct definition and measurement and its relation to performance

Autor: Vanessa Pires, Guilherme Trez

Publikováno v: REGE Revista de Gestão, Vol 25, Iss 1, Pp 47-64 (2018)

Purpose – The purpose of this paper is to discuss the different approaches to the corporate reputation construct, in order to identify a comprehensive definition that can be used for measurement purposes, gaps identified by previous literature iden

Externí odkaz: https://doaj.org/article/44d32b426c944187bcfed25eaf22f168

Transgenerational Entrepreneurship of the Family Businesses: Is it in the Blood or Not?

Autor: Jefferson Marlon Monticelli, Renata Araujo Bernardon, Guilherme Trez, Carlos Eduardo dos Santos Sabrito

Publikováno v: Regepe Entrepreneurship and Small Business Journal, Vol 8, Iss 2 (2019)

Objective: This paper aims to understand the transgenerational entrepreneurship process in family businesses. Method: This study was based on a qualitative research using three focus groups. Originality/Relevance: Aspects related to the inter

Externí odkaz: https://doaj.org/article/f12911740cf14645b203fe997f3341be

How Established Organizations Combine Logics to Reconfigure Resources and Adapt to Marketization: A Case Study of Brazilian Religious Schools

Autor: Guilherme Trez, Marcelo Jacques Fonseca, Rodrigo Castilhos, Pierre-Yann Dolbec

Publikováno v: Journal of Marketing Research. 59:118-135

Marketization—the entry of the market logic into a field originally insulated from it—is a transformative force that has reshaped many fields, including education, health care, the arts, and religion. Marketization brings a unique set of challeng

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::1c652282ef2011c80c8dd09552416f3c
https://doi.org/10.1177/0022243721999042

IMPACTO DE LAS INVERSIONES EN RECURSOS INTANGIBLES SOBRE EL DESEMPEÑO ORGANIZACIONAL

Autor: Vanessa Martins Pires, Davi Souza Simon, Guilherme Trez, Tiago Wickstrom Alves

Publikováno v: Revista Eletrônica de Estratégia & Negócios; v. 14 n. 2 (2021); 84-114
Revista Eletrônica de Estratégia e Negócios
Universidade do Sul de SC (UNISUL)
instacron:UNISUL
Revista Eletrônica de Estratégia & Negócios; v. 14, n. 2 (2021); 84-114

Nesta pesquisa, exploramos a relação entre investimentos em recursos intangíveis e o desempenho de bancos de capital aberto. Utilizamos uma abordagem quantitativa, baseada em dados secundários coletados manualmente nos demonstrativos financeiros

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f69d2e0d108f894c7de433598a1bb96e
https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/9300

Investimento em Recursos Intangíveis de Relacionamento e o Desempenho no Setor do Agronegócio: Análise do Caso JBS-Friboi

Autor: Vanessa Martins Pires, Guilherme Trez, Geovana Alves de Lima Fedato

Publikováno v: Base - Revista de Administração e Contabilidade da Unisinos. 17

A posse de recursos intangiveis de relacionamento pode resultar em um desempenho organizacional superior. Considerando esse pressuposto teorico, este estudo analisa a relacao entre os investimentos em recursos/ativos intangiveis de relacionamento (re

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a42ea257a672620a0b1f9105c84f1ebd
https://doi.org/10.4013/base.2020.171.02