Výsledky vyhledávání - "Guilherme Mendes Thomaz"

Akademický článek

Social media monitoring model to guide decision making of destination management organization

Autor: Guilherme Mendes Thomaz, Alexandre Augusto Biz, Eduardo Michelotti Bettoni, Cecilia Souza Pavan

Publikováno v: Revista Brasileira de Pesquisa em Turismo, Vol 9, Iss 2, Pp 196-220 (2015)

The widespread adoption of social media by users and organizations has generated an exponential increase in data and content that offer opportunities to be processed into information and knowledge. However, dealing with such data is considered a chal

Externí odkaz: https://doaj.org/article/f3f72f5ba7db4ae785d0431e1590bd57

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Akademický článek

Mineração de Conteúdo em Mídias Sociais: análise de conteúdos publicados por usuários sobre atrativos turísticos de Curitiba-PR

Autor: Guilherme Mendes Thomaz, Alexandre Augusto Biz, Eduardo Michelotti Bettoni, Luiz Mendes Filho

Publikováno v: Marketing & Tourism Review, Vol 1, Iss 2 (2016)

As mídias sociais assumiram papel prioritário como fonte de informação estratégica para organizações turísticas, o que demanda o desenvolvimento de métodos, técnicas e ferramentas para se converterem em maior competitividade. Para auxiliar

Externí odkaz: https://doaj.org/article/e618842b0b7749eb82cb136b90d75620

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Modelo de monitoreo de las redes sociales para orientar en la toma de decisiones de las destination management organizations

Autor: Cecilia de Souza Pavan, Alexandre Augusto Biz, Eduardo Michelotti Bettoni, Guilherme Mendes Thomaz

Publikováno v: Revista Brasileira de Pesquisa em Turismo. 9:196-220

La amplia adopción de los medios sociales por los usuarios y organizaciones ha generado un aumento exponencial de los datos y contenido que ofrecen oportunidades para ser tratados y transformados en informaciones y conocimientos. Sin embargo, el tra

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::01f9316eb08f8d797cf0ea50676a0dd1
https://doi.org/10.7784/rbtur.v9i2.835

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Content mining framework in social media: A FIFA world cup 2014 case analysis

Autor: Eduardo Michelotti Bettoni, Guilherme Mendes Thomaz, Dimitrios Buhalis, Alexandre Augusto Biz, Luiz Mendes-Filho

© 2016 Elsevier B.V.This paper proposes a social media content mining framework that consists of seven phases. The framework was tested empirically during the FIFA World Cup 2014 at Curitiba (Brazil) as one of the main host city destinations. The re

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::88db8190f51609206e020e896a7bce9f

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Análise do conteúdo veiculado pelas secretarias de turismo das cidades e estados-sedes da copa do mundo 2014 em suas páginas do facebook

Autor: Eduardo Michelotti Bettoni, Guilherme Mendes Thomaz, Alexandre Augusto Biz, Clara Kamila Batista Santos

Publikováno v: PASOS Revista de Turismo y Patrimonio Cultural, Vol 14, Iss 2, Pp 543-559 (2016)
RIULL. Repositorio Institucional de la Universidad de La Laguna
Universidad de La Laguna (ULL)

EnglishThe aim of this research was to analyze the content posted by Municipal and State Tourism Organizations (DMO) of the twelve headquarters cities and States of the FIFA 2014 World Cup in their fanpages on Facebook, Were used the reference studie

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0236a928bc806fc2b0704c0c441bc5de
http://riull.ull.es/xmlui/handle/915/2474

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