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pro vyhledávání: '"Guilherme B. Bucco"'
Autor:
João B. G. Brito, Guilherme B. Bucco, Rodrigo Heldt, João L. Becker, Cleo S. Silveira, Fernando B. Luce, Michel J. Anzanello
Publikováno v:
Financial Innovation, Vol 10, Iss 1, Pp 1-29 (2024)
Abstract Managing customer retention is critical to a company’s profitability and firm value. However, predicting customer churn is challenging. The extant research on the topic mainly focuses on the type of model developed to predict churn, devoti
Externí odkaz:
https://doaj.org/article/846d239c10db46cabe3d26b1214e0a03
