Zobrazeno 1 - 10
of 18
pro vyhledávání: '"Guihang Guo"'
Autor:
Tie Zheng, Guihang Guo
Publikováno v:
Proceedings of the 14th International Conference on Education Technology and Computers.
Autor:
Ying Li, Guihang Guo
Publikováno v:
2022 the 5th International Conference on Information Management and Management Science.
Publikováno v:
2022 13th International Conference on E-business, Management and Economics.
Publikováno v:
International Journal of Economics and Finance. 14:37
With the development of scientific and technological revolution, the service trade has played an increasingly important role in global trade. After the economic crisis in 2008, the trend of trade protectionism has arisen and the phenomenon of anti-gl
Publikováno v:
The 2021 12th International Conference on E-business, Management and Economics.
As a social media popular in Chinese young people, Bilibili's average daily active users in China has reached 51 million. However, Bilibili users often express their negative attitude towards product placement in videos of content creators, which may
Autor:
Guihang Guo, Xueyan Yin
Publikováno v:
2021 2nd International Conference on Big Data and Informatization Education (ICBDIE).
Defined by prototypical features of volume, variety, velocity and veracity, big data has the potential to transform traditional cities by offering them greater opportunities for competitive advantage. Taking multiple cases of smart cities for example
Autor:
Ying Li, Guihang Guo
Publikováno v:
Proceedings of the 2020 3rd International Conference on Big Data Technologies.
In this paper, consumer overconfidence and the decision behavior of manufacturer are incorporated into the retailer's price decision in the supply chain. Through the analysis of overconfident consumers' purchasing decision with linear utility functio
Publikováno v:
Proceedings of the 2020 3rd International Conference on Big Data Technologies.
As the Internet becomes more popular among Chinese citizens, Ecommerce is developing. In the meanwhile, the traditional retail industry has been greatly affected, so the transformation is urgent. In 2016, Jack Ma proposed a new concept of "New Retail
Autor:
Guihang Guo, Ying Li
Publikováno v:
ICIT
In this paper, the decision maker's overconfidence is taken into consideration for the different members in the supply chain. Through the analysis of overconfident consumer's decision making process, this paper construct the profit functions for the
Publikováno v:
ICIT
Digital coupon has become an uprising power in internet marketing. As an integration of online and offline resources, it is widely applied in takeaway market. The key to realize the marketing value of digital takeaway coupon is to spur consumers' int