Zobrazeno 1 - 10
of 43
pro vyhledávání: '"Grudecka Anna"'
Publikováno v:
International Journal of Management and Economics, Vol 60, Iss 3, Pp 211-226 (2024)
The purpose of the present study is to verify the influence of entrepreneurial orientation (EO) and digital orientation (DO) on e-marketing implementation (EMI) and on e-promotion and e-distribution adoption in the context of the COVID-19 pandemic.
Externí odkaz:
https://doaj.org/article/f2e81c5db3384dea9161771bdbca5a7f
Ways to neutralize the country-of-origin effect in the emerging market firms international branding1
Publikováno v:
International Journal of Management and Economics, Vol 59, Iss 1, Pp 46-56 (2023)
The purpose of this paper is to examine the ways in which to neutralize the country-of-origin (COO) effect (COE) in the emerging market of firms’ international branding.
Externí odkaz:
https://doaj.org/article/a7abd9f4b30c436b90f11f56e0ff61b8
Publikováno v:
International Journal of Management and Economics, Vol 58, Iss 2, Pp 143-160 (2022)
To explore the determinants of consumer purchase intentions on foreign multi-sided e-commerce platforms (MSPs) within the context of the COVID-19 pandemic.
Externí odkaz:
https://doaj.org/article/091a3b2f57634c12b94f1eebdc150a1d
Publikováno v:
International Journal of Management and Economics, Vol 55, Iss 3, Pp 212-229 (2019)
The purpose of this paper is to identify the understanding and strategic importance of the country of origin (COO) and its dimensions from the perspective of the emerging market firms.
Externí odkaz:
https://doaj.org/article/ed77f594353246828d2475852fc898ea
Autor:
Witek-Hajduk, Marzanna K.1 (AUTHOR) mwitek@sgh.waw.pl, Grudecka, Anna1 (AUTHOR)
Publikováno v:
International Journal of Management & Economics. Sep2024, Vol. 60 Issue 3, p211-226. 16p.
Publikováno v:
Central European Management Journal, 2023, Vol. 31, Issue 2, pp. 274-288.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/CEMJ-02-2022-0019
Publikováno v:
Journal of Product & Brand Management, 2022, Vol. 31, Issue 6, pp. 854-869.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-05-2021-3475
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal, 2021, Vol. 26, Issue 1, pp. 51-66.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JFMM-10-2020-0225
Publikováno v:
International Journal of Management & Economics; Sep2024, Vol. 60 Issue 3, p211-226, 16p
This introductory chapter provides a general overview of the content of this monograph contains and its key areas of focus, namely a multi-faceted approach to country-of-origin (COO) and its dimensions, and country-of-origin effect (COE), including b
Externí odkaz:
https://library.oapen.org/handle/20.500.12657/76817