Zobrazeno 1 - 10
of 36
pro vyhledávání: '"Grinsven, B. van"'
Publikováno v:
Advances in Advertising Research ; 6, 379-394. Wiesbaden : Springer Gabler
STARTPAGE=379;ENDPAGE=394;TITLE=Advances in Advertising Research ; 6
Advances in Advertising Research (Vol. VI) ISBN: 9783658105570
Verlegh, P.; Voorveld, H.; Eisend, M. (ed.), Advances in Advertising Research (Vol VI). The Digital, The Classic, The Subtle and The Alternative, pp. 379-394
STARTPAGE=379;ENDPAGE=394;TITLE=Advances in Advertising Research ; 6
Advances in Advertising Research (Vol. VI) ISBN: 9783658105570
Verlegh, P.; Voorveld, H.; Eisend, M. (ed.), Advances in Advertising Research (Vol VI). The Digital, The Classic, The Subtle and The Alternative, pp. 379-394
To keep up with rapidly changing market conditions, revitalizing a brand through an adjustment of brand logos is a natural and necessary element of brand management (Muzellec & Lambkin, 2006; Aaker, 1991; Kapferer, 1998). On average, one in fifty com
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::547cfdf2975f5b1ff65c05907ce66cd2
https://doi.org/10.1007/978-3-658-10558-7_29
https://doi.org/10.1007/978-3-658-10558-7_29
Autor:
Grinsven, B. van, Das, E.
Publikováno v:
Journal of Marketing Communications, 1-15
STARTPAGE=1;ENDPAGE=15;ISSN=1352-7266;TITLE=Journal of Marketing Communications
Journal of Marketing Communications, pp. 1-15
STARTPAGE=1;ENDPAGE=15;ISSN=1352-7266;TITLE=Journal of Marketing Communications
Journal of Marketing Communications, pp. 1-15
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Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::f017337e52b51b39cf0481794391f332
http://hdl.handle.net/2066/124095
http://hdl.handle.net/2066/124095
Autor:
Sathananthavathi, V.1 (AUTHOR) sathananthavathi@mepcoeng.ac.in, Indumathi, G.1 (AUTHOR) gindhu@mepcoeng.ac.in
Publikováno v:
IETE Journal of Research. Dec2023, Vol. 69 Issue 12, p8676-8685. 10p.
Publikováno v:
Tropical Journal of Natural Product Research; Jul2024, Vol. 8 Issue 7, p7793-7810, 18p
Autor:
Yifei Xu1,2 belonxu_1@xjtu.edu.cn, Zhuming Zhou1,3, Xiao Li1, Nuo Zhang1, Meizi Zhang1, Pingping Wei4
Publikováno v:
BioMed Research International. 1/2/2021, Vol. 2021, p1-12. 12p.
Autor:
Banupriya, V., Anusuya, S.
Publikováno v:
Computers, Materials & Continua; 2023, Vol. 75 Issue 3, p5598-5613, 16p
Autor:
Orbay, Sinem, Sanyal, Amitav
Publikováno v:
Micromachines; Apr2023, Vol. 14 Issue 4, p763, 19p
Autor:
Fang, Huihui, Li, Fei, Fu, Huazhu, Sun, Xu, Cao, Xingxing, Lin, Fengbin, Son, Jaemin, Kim, Sunho, Quellec, Gwenole, Matta, Sarah, Shankaranarayana, Sharath M., Chen, Yi-Ting, Wang, Chuen-Heng, Shah, Nisarg A., Lee, Chia-Yen, Hsu, Chih-Chung, Xie, Hai, Lei, Baiying, Baid, Ujjwal, Innani, Shubham
Publikováno v:
IEEE Transactions on Medical Imaging; Oct2022, Vol. 41 Issue 10, p2828-2847, 20p
Publikováno v:
International Journal of Nonlinear Analysis & Applications; 2022, Vol. 13 Issue 2, p3203-3212, 10p
Publikováno v:
Computers, Materials & Continua; 2022, Vol. 70 Issue 3, p5821-5834, 14p