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pro vyhledávání: '"Grigorios Karimalis"'
Autor:
Grigorios Karimalis
Η ΚΑΤΑΝΟΗΣΗ ΤΗΣ ΟΡΓΑΝΩΤΙΚΗΣ ΚΟΥΛΤΟΥΡΑΣ ΤΗΣ ΕΥΡΩΠΑΙΚΗΣ ΕΝΩΣΗΣ (Ε.Ε.) ΒΟΗΘΑ ΤΟΝ ΑΝΑΓΝΩΣΤΗ ΝΑ ΕΚΤΙΜΗΣΕΙ ΤΙΣ ΙΔΕΟΛΟΓΙΕΣ, ΡΟΛΟΥΣ, ΛΕΙΤΟΥΡΓΙΕΣ,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b004c3a8cdbb571cc352527859c09bc8
https://doi.org/10.12681/eadd/9027
https://doi.org/10.12681/eadd/9027
Autor:
Grigorios Karimalis, Kenneth Aupperle
Publikováno v:
Journal of Change Management. 2:23-32
Overall market entry conditions are fundamental to management success and of increasing importance in today's corporate world. This paper outlines the critical role that metaphors could play in facilitating learning evident in Disneyland Paris. Throu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5a082c95d3e368bba13876735528ed0a
https://doi.org/10.1080/714042489
https://doi.org/10.1080/714042489
Autor:
Janet Wasko
Since the 1930s, the Walt Disney Company has produced characters, images, and stories that have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many c
Autor:
Jean-Claude Usunier, Julie Anne Lee
In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. Marketing Across Cultures examines how multinational companies can