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In luxury brand management, experiences are essential. However, most of what we know about designing customer experiences originates from work developed with and/or for mass brands. Luxury brands are conceptually different and require a specific appr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1687::99ddf6eb577018d311200bd83779a24d
https://hdl.handle.net/10419/97303
https://hdl.handle.net/10419/97303
