Výsledky vyhledávání - "Grigaliūnaitė, Viktorija"

Akademický článek

Making Brand Visible: Advertising Elements Influencing Visual Attention to the Brand

Autor: Grigaliūnaitė, Viktorija, Pilelienė, Lina

Publikováno v: Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 80-89 (2016)

Advertising is a trillion dollar industry, which reveals the importance for each of the company investing in advertising to create effective advertising campaigns in order to make investments profitable. Nevertheless, in todays’ intensifying compet

Externí odkaz: https://doaj.org/article/0443ad2e6f554697b1aa590827e5dd5d

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Akademický článek

The Impact of Videogame Elements in MMORPG on Consumer Retention

Autor: Divieiev Mykyta, Grigaliūnaitė Viktorija

Publikováno v: Organizacijų Vadyba: Sisteminiai Tyrimai, Vol 91, Iss 1, Pp 23-36 (2024)

In the modern world, the video game industry has become an integral part of entertainment and is becoming increasingly popular and large-scale. By competently developing a strategy for creating a game and highlighting priorities, companies may be abl

Externí odkaz: https://doaj.org/article/425dfa1ab35a4b5b94893b968211b994

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Akademický článek

Country Logotype Visual Attractiveness: Eye-Tracking-Based Model

Autor: Grigaliūnaitė Viktorija, Pilelienė Lina

Publikováno v: Organizacijų Vadyba: Sisteminiai Tyrimai, Vol 89, Iss 1, Pp 15-29 (2023)

Country logotype is always considered as a visual part of country branding. This research addresses the country logotype elaboration problem while answering the question: how to attract consumer attention to a country logotype using different combina

Externí odkaz: https://doaj.org/article/f98a8e34601248b4a7fbeaa6a4f43451

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