Zobrazeno 1 - 10
of 24
pro vyhledávání: '"Gregory S. Black"'
Autor:
Gregory S. Black, April L. Schofield
Publikováno v:
Journal of Education for Business. 93:75-87
Current university juniors and seniors have plans and expectations for after they graduate. In an effort to better understand these plans and expectations, the authors assessed a sample of 334 univ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::10696d9c32a204254fc9aa4b16b99864
https://doi.org/10.1080/08832323.2018.1424109
https://doi.org/10.1080/08832323.2018.1424109
Publikováno v:
Young Consumers. 17:78-93
Purpose Using broad definitions of sustainable and non-sustainable consumer behavior, identifying key elements of these types of consumer behavior and differentiating between spirituality and religiosity, the purpose of this study is to develop and t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3e22135d5df6a7bc9cf3709315cd89ba
https://doi.org/10.1108/yc-08-2015-00548
https://doi.org/10.1108/yc-08-2015-00548
Publikováno v:
Marketing Education Review. 24:213-226
The main objective of this study was to investigate the impact of course design on marketing student outcomes by examining data gathered over several semesters from 563 undergraduate students enrolled in marketing classes at a major university. Durin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aed00fe39475d8a1c4d7fd7a9e5cf317
https://doi.org/10.2753/mer1052-8008240303
https://doi.org/10.2753/mer1052-8008240303
Publikováno v:
J. for Global Business Advancement. 12:497
This study introduces constructs, such as a technological novelty and technological benefits of a product, with technology-based products and then analyses variables (choice confusion, impulse buying, price consciousness, risk attraction, status cons
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::61a0ff3a0c2802d24009fc98abe48acd
https://doi.org/10.1504/jgba.2019.10024826
https://doi.org/10.1504/jgba.2019.10024826
Publikováno v:
Services Marketing Quarterly. 34:292-308
Service organizations that require customer membership must monitor and evaluate consumer retention, satisfaction, and loyalty. A common problem in member-based service organizations is that some consumers leave the organization and then return. Leve
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::78f22c4eeaef81993f85d1d6a85cead0
https://doi.org/10.1080/15332969.2013.827066
https://doi.org/10.1080/15332969.2013.827066
Autor:
Kristin Watson, Gregory S. Black
Publikováno v:
Journal of Brand Management. 20:298-308
This study explores the information processing tendencies of individuals exposed to advertisements containing fine-print disclaimer footnotes. Results indicate that individuals pay less attention to disclaimer footnotes than to the message points con
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::86229b9dcb16a3fd67e86ae0a4a98100
https://doi.org/10.1057/bm.2012.17
https://doi.org/10.1057/bm.2012.17
Publikováno v:
Marketing Education Review. 21:43-48
Each term, instructors are dealt a hand when presented with a surprise buffet of personalities from which to form teams. We need to make the best of it. While the benefits of team projects in marke...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5a9bde12d1df8db7c642770a35d501dc
https://doi.org/10.2753/mer1052-8008210106
https://doi.org/10.2753/mer1052-8008210106
Autor:
Gregory S. Black, Leon F. Dube
Publikováno v:
International Journal of Consumer Studies. 34:333-338
The purpose of this research is to evaluate differences in consumer perception before and after national traumatic events such as the terrorist attacks that took place on 11 September 2001. The authors found a significant difference in consumer ethno
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cf5f07e43d9b88e1874651d8562da9c4
https://doi.org/10.1111/j.1470-6431.2009.00813.x
https://doi.org/10.1111/j.1470-6431.2009.00813.x
Autor:
Gregory S. Black
Publikováno v:
Journal of Direct, Data and Digital Marketing Practice. 9:16-29
Understanding the various variables that influence the success of eBay auctions has recently received much interest from academic researchers. Most studies concentrate on the effects of auction characteristics on the success of eBay auctions. A few s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::72460b489a8f002ceee58dcd16dbb6f5
https://doi.org/10.1057/palgrave.dddmp.4350066
https://doi.org/10.1057/palgrave.dddmp.4350066
Autor:
Gregory S. Black
Publikováno v:
Journal of Targeting, Measurement and Analysis for Marketing. 15:93-102
This study investigates transactions of two eBay sellers of consumer goods to determine if certain demographics and geographics related to individual American consumers can be utilised to predict retail sales and the average value of those sales. The
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ba2d4b5f28ef260e4a2b793db53598fa
https://doi.org/10.1057/palgrave.jt.5750035
https://doi.org/10.1057/palgrave.jt.5750035