Zobrazeno 1 - 10
of 21
pro vyhledávání: '"Gregory J. Whitwell"'
Publikováno v:
Journal of Business & Industrial Marketing. 32:1062-1072
Purpose The purpose of this paper is to test the impact of manifest conflict on performance outcomes. In particular, this paper aims to examine the moderating effect of the supplier’s customer orientation (CO) as perceived by the buyer on the confl
Publikováno v:
Journal of Business Research. 67:2759-2767
Ethical consumerism is a burgeoning movement, yet ethically-minded consumers rarely purchase ethically. Understanding obstacles to ethical consumption is limited. This study explores the underlying mechanics of the ethical purchase intention–behavi
Publikováno v:
Journal of Consumer Behaviour. 12:253-266
National origin has gained importance as a marketing tool for practitioners to sell their goods and services. However, because origin-image research has been troubled by several fundamental limitations, academia has become sceptical of the current st
Publikováno v:
Journal of Marketing. 77:1-12
The capability level of a product that a firm provides to a customer is an important marketing decision. In the extant literature, the normative heuristic for this decision is one of matching—of providing product capability levels that meet custome
Publikováno v:
Journal of Business Research. 65:446-452
This study examines whether or not marketing's influence in the firm is fundamentally a reputation issue. Based on a sample of 122 senior executives of Australian firms operating in a wide range of manufacturing industries, empirical findings show th
Publikováno v:
Journal of Business Research. 64:911-918
The channel literature suggests that building a close relationship with key partners is one of the key strategies that channel members use to overcome the challenges of a changing environment. However, such a strategy may be ineffective when high tec
Publikováno v:
Journal of Business Ethics. 102:357-378
This article revisits and further develops Mitchell et al.’s (Acad Manag Rev 22(4):853–886, 1997) theory of stakeholder identification and salience. Stakeholder salience holds considerable unrealized potential for understanding how organizations
Publikováno v:
Journal of Business Ethics. 97:139-158
Despite their ethical intentions, ethically minded consumers rarely purchase ethical products (Auger and Devinney: 2007, Journal of Business Ethics 76, 361–383). This intentions–behaviour gap is important to researchers and industry, yet poorly u
Publikováno v:
International Marketing Review. 25:423-440
PurposeThis study was undertaken to clarify how product familiarity and product involvement can moderate the importance that consumers place on COO image when they evaluate products for purchase or consumption. The authors adopted a contingency appro
Publikováno v:
Marketing Theory. 8:189-204
The marketing literature has devoted limited attention to the nature and scope of heuristics in marketing theory development and in marketing-related decision-making processes. This is of concern because the use of heuristics can profoundly influence