Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Gregorio Fuschillo"'
Autor:
Gregorio Fuschillo, Simona D’Antone
Publikováno v:
Marketing Theory. 23:343-364
How does solidarity gel together disjointed entities in a web of social relations? This study examines how solidarity catalyzes unconnected entities (people, things, and institutions) in a consumption network by analyzing Spesasospesa.org, an Italian
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::50e5d839ade9cf02fce1204afa1c27b9
https://doi.org/10.1177/14705931221137730
https://doi.org/10.1177/14705931221137730
Publikováno v:
European Journal of Marketing. 56:768-798
Purpose This paper aims to detail how consumers can harness the power of brands to reconstruct their lives. Design/methodology/approach The authors followed five brand devotees over several years, using various data collection methods (long interview
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fab197fbed34d0d415dc5998c87af4eb
https://doi.org/10.1108/ejm-09-2020-0722
https://doi.org/10.1108/ejm-09-2020-0722
Publikováno v:
Political Branding in Turbulent times ISBN: 9783030832285
Political Branding in Turbulent times
Political Branding in Turbulent times
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cf93bb3e8b08a053b5577b059ea8810e
https://doi.org/10.1007/978-3-030-83229-2_7
https://doi.org/10.1007/978-3-030-83229-2_7
Publikováno v:
European Journal of Marketing
European Journal of Marketing, 2020, ⟨10.1108/EJM-04-2019-0336⟩
European Journal of Marketing, 2020, ⟨10.1108/EJM-04-2019-0336⟩
Purpose Although information technology has been at the centre of attention of political branding for some time, research has traditionally focused mainly on its role in the facilitation of communication. This paper aims to unpack the role of informa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8205c9fa324c13613ae6d6d3a98c648d
https://hal.archives-ouvertes.fr/hal-03415233
https://hal.archives-ouvertes.fr/hal-03415233
Autor:
Gregorio Fuschillo
Publikováno v:
Journal of Consumer Culture
Journal of Consumer Culture, 2020
Journal of Consumer Culture, 2020
Research in consumer culture focuses on the role of fans in creating social spaces or fandoms in contrast with larger society, where new cultural meanings and values are socially negotiated. Drawing on media and cultural studies, this article describ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0c0680283c70383686353aa4b3bf7f49
https://hal.archives-ouvertes.fr/hal-03422317
https://hal.archives-ouvertes.fr/hal-03422317
Autor:
Gregorio Fuschillo, Bernard Cova
Publikováno v:
Journal of Consumer Behaviour. 14:261-269
This paper aims to broaden our perspective on Consumer-to-Consumer (C-to-C) interactions. Recent studies on consumption have striven to shed light on the grey zone between market economies and moral economies. Our research goes one step further by fo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f1b2ff7d99a4745c03061f85d29ce68b
https://doi.org/10.1002/cb.1517
https://doi.org/10.1002/cb.1517
Autor:
Gregorio Fuschillo, Bernard Cova
Publikováno v:
Revue du MAUSS. :251-264
Le passage de ticket de transport entre etrangers est un phenomene aux marges de la consommation qui s’explique mal par les cadres de comprehension classiques issus d’une approche par l’interet, comme le paradoxe d’Olson et son fameux passage
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a34b2051a3529e0a02b50f3c4d49d4ce
https://doi.org/10.3917/rdm.044.0251
https://doi.org/10.3917/rdm.044.0251
Autor:
Gregorio Fuschillo
Publikováno v:
Book Series: Research in Consumer Behavior
Book Series: Research in Consumer Behavior, 2016, 978-1-78635-496-9
Book Series: Research in Consumer Behavior, 2016, 978-1-78635-496-9
Purpose The purpose is to argue that market-generated and brand-related phenomena such as fandoms work as a social and institutional force beyond the market and to showcase their influence on the society as a whole. Methodology/approach The influence
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6124e3d1774f221af02de90afe244959
https://hal.archives-ouvertes.fr/hal-03421813
https://hal.archives-ouvertes.fr/hal-03421813
Publikováno v:
SOCIOLOGIA DELLA COMUNICAZIONE. :41-61
Quest'articolo rivela i tre volti principali del "nuovo consumatore" emersi negli ultimi trent'anni dai discorsi di marketing. L'articolo mostra come questi volti interagiscono dando forma alla struttura delle competenze del consumatore: competenze d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7819770c4c606c3e5e300a61ec0daaa7
https://doi.org/10.3280/sc2012-043004
https://doi.org/10.3280/sc2012-043004
Publikováno v:
Revue Française de Gestion
Revue Française de Gestion, Lavoisier, 2013, 39 (234), pp.115-133. ⟨10.3166/RFG.234.115-133⟩
Revue Française de Gestion, Lavoisier, 2013, 39 (234), pp.115-133. ⟨10.3166/RFG.234.115-133⟩
International audience; There are nowadays numerous terms used to indicate the active role played by the consumer: co-production, co-creation, collaboration, participation etc. This plethora of terms does not make conceptualization of the consumer’
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2c3f42c6a7386037e95c09fde079c9ca
https://hal-normandie-univ.archives-ouvertes.fr/hal-02180683
https://hal-normandie-univ.archives-ouvertes.fr/hal-02180683