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pro vyhledávání: '"Greg Greenhalgh"'
Publikováno v:
Sport Marketing Quarterly. 30
Professional niche sports are tremendously reliant on the resources received via corporate sponsorship as they are unlikely to attract substantial revenue via media contracts, ticket sales, or merchandise sales, especially when compared to mainstream
Publikováno v:
Sport Management Review. 22:53-67
There is an abundance of social issues, both health-related and otherwise, that health professionals and sport managers can address using sport as a mechanism. However, there is much debate regarding the impact sport is making in achieving developmen
Autor:
Joris Drayer, Greg Greenhalgh
Publikováno v:
Sport Marketing Quarterly. 29
Autor:
Nancy L. Lough PhD, Greg Greenhalgh
Publikováno v:
Routledge Handbook of the Business of Women’s Sport ISBN: 9780203702635
Recently, corporate spending on sport sponsorship has exploded with consistent double-digit growth year on year. In 2017, sport sponsorship within North America alone rose to US$15.7 billion. However, this influx in sponsor spending has not resulted
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cd7bb1bcb94062e94b4713c9092f414a
https://doi.org/10.4324/9780203702635-35
https://doi.org/10.4324/9780203702635-35
Publikováno v:
International Journal of Sport Communication. 9:364-383
The sport marketplace is overcrowded, and contemporary sport fans have more choices than ever. This makes it difficult for new teams, leagues, and sports to enter the marketplace. In addition, a cultural oligarchy of mainstream sport leagues currentl
Publikováno v:
Recalibrating the Scale: A Case of Reseating a Sold-Out Arena
Reseating a stadium or arena is not a new phenomenon. It offers colleges and universities the opportunity to reward donors who have contributed financially to the athletic department as well as to create or maintain an equitable seat allocation syste
Here’s the Pitch: The Dilemma of Selecting a New Outdoor Playing Field for Sunshine State University
Publikováno v:
Here’s the Pitch: The Dilemma of Selecting a New Outdoor Playing Field for Sunshine State University
The outdoor athletic fields of Sunshine State University are in poor condition. Overuse, insufficient drainage, and a lack of human and financial resources have contributed to the fields’ deterioration. Sunshine State University’s director of ath
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 14:2-19
This study surveys professional niche sports sponsors in an effort to empirically understand what selection criteria these companies deem important when evaluating professional niche sports sponsorship proposals. Findings suggest that professional ni