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pro vyhledávání: '"Greg Clyburn"'
Autor:
Greg Clyburn, John Wyman, Barbara A. Carlin, John Kalinoglou, William D. Roering, Michael Dowling
Publikováno v:
Business Horizons. 37:9-15
Offers insights about companies who do business with competitors and other companies. Importance of multifaceted relationships; Rationale for forming relationships with other companies; Types of existing multifaceted relationships; Management strateg