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pro vyhledávání: '"Greenstine, Andreea"'
Autor:
Greenstine, Andreea, Sazonova, Alyona
Background: The traditional approach of strategy emphasizes the role of planning as a main driver for success. Thus, in an environment with a low propensity for change, managers are able to predict the market evolution and therefore allocate wisely t
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-36055
Background: Millennials are the largest and most pertinent audience for mobile advertisements and yet, following an extensive literature review, there were no mobile marketing studies which delimited their scope specifically to Millennials. Furthermo
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35003