Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Green, Katherine Elizabeth"'
Autor:
Green, Katherine Elizabeth
Experimental procedures were designed to investigate the effectiveness of different types of Fast Moving Consumer Goods (FMCG) print advertising. Following a series of pilot studies in which the methodology was tested, sets of adverts provided by the
Externí odkaz:
http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.445583
