Zobrazeno 1 - 10
of 64
pro vyhledávání: '"Grazia Murtarelli"'
Publikováno v:
Handbook on Digital Corporate Communication ISBN: 9781802201963
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5fa86ae2676295d96fa5f7eb41e29dfd
https://doi.org/10.4337/9781802201963.00014
https://doi.org/10.4337/9781802201963.00014
Autor:
Chiara Valentini, Grazia Murtarelli
Publikováno v:
Handbook on Digital Corporate Communication ISBN: 9781802201963
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9afcaa41cffd7e471cd6d978a7dd400f
https://doi.org/10.4337/9781802201963.00034
https://doi.org/10.4337/9781802201963.00034
Publikováno v:
Italian Journal of Marketing. 2022:173-202
Publikováno v:
The TQM Journal. 35:719-733
PurposeChatbots represent one of the most relevant trends within the communication settings and the management of relationships with consumers. New generations, such as millennials are favourable to interact with chatbots instead of human service ass
Publikováno v:
Research Handbook on Strategic Communication ISBN: 9781800379893
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bda340751fd5503b40006743eaed0978
https://doi.org/10.4337/9781800379893.00030
https://doi.org/10.4337/9781800379893.00030
Publikováno v:
Strategic Communication in a Global Crisis ISBN: 9781003184669
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::31188a2968fcd3bd2167f76e859332d1
https://doi.org/10.4324/9781003184669-11
https://doi.org/10.4324/9781003184669-11
Publikováno v:
British Food Journal. 124:31-49
PurposeOnline images can convey sensory-based elements affecting digital users' emotions and digital engagement. The purpose of this study is to investigate which image-based features are more effective in conveying and stimulating particular emotion
Publikováno v:
Journal of Business Research. 129:927-935
The use of chatbots to manage online interactions with consumers poses additional ethical challenges linked to the use of artificial intelligence (AI) applications and opens up new ethical avenues for investigation. A literature analysis identifies a
Publikováno v:
Revista Internacional de Relaciones Públicas, Vol 4, Iss 8, Pp 201-220 (2014)
This study explores the extant state of art of Public Relations and Corporate Communication as profession in Italy. More specifically it aims to evaluate to what extent large organizations in Italy attribute strategic value to the function of communi
Externí odkaz:
https://doaj.org/article/054ff7dd3c1c4a69b509e8c9a0ed984a
Autor:
Grazia Murtarelli, Stefania Romenti
Publikováno v:
The Handbook of Public Sector Communication