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pro vyhledávání: '"Graham, Hooley"'
The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth un
Publikováno v:
RAE: Revista de Administração de Empresas, Vol 47, Iss 4 (2007)
A abordagem VBR, visão baseada em recursos da empresa (resource-based view of the fi rm), para desenvolver e explorar os benefícios que os recursos internos podem oferecer às empresas, tem sido um tema de impacto na literatura da área de Administ
Externí odkaz:
https://doaj.org/article/33a782b9b51c4e21878d175426e5365c
For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Understand and formulate rigorous marketing strategies and differential advantage in today's marketplace Market
Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the proce
This fourth volume in the Academy of International Business Series examines three main areas of internationalization: the internationalization process, competitive advantage in an international context and international business in emerging markets.
Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the proce
Publikováno v:
Hooley, G, Beracs, J, Cox, A, Fahy, J & Marinova, S T 1998, ' International joint ventures and greenfield investment: A comparative study of approaches, strategies and performance in Hungary ', Research in Marketing, vol. 14, pp. 87 .
Aalborg University
Aalborg University
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::99fa57ddf7ed5f2b8940aabacbe1ac48
https://vbn.aau.dk/da/publications/73c52fce-1103-46ce-aaf7-c8e2da6bc6e1
https://vbn.aau.dk/da/publications/73c52fce-1103-46ce-aaf7-c8e2da6bc6e1
Publikováno v:
Marinov, M A, Cox, A & Hooley, G 1996, ' Marketing Planning in Central and Eastern Europe ', Journal of Marketing Management, pp. 69-82 .
Aalborg University
Aalborg University
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::376464c76e18146bc05d13b143d29302
https://vbn.aau.dk/da/publications/698cd0b6-6cbe-4657-a9b5-c8a999f96994
https://vbn.aau.dk/da/publications/698cd0b6-6cbe-4657-a9b5-c8a999f96994
Publikováno v:
Management International Review (MIR). 2003 4th Quarter, Vol. 43 Issue 4, p407-428. 22p.
Autor:
Hoon, Kim Kyung, Ko, Eunju, Graham, Hooley, Lee, Nick, Lee, DongHae, Jung, Hong Seob, Jeon, Byung Joo, Moon, Hakil, 金京勒, 高银珠, Hooley, Graham, Lee, Nick, 李东海, 郑鸿變, 田柄周, 文学ᅳ, 김경훈, 고은주, Hooley, Graham, Lee, Nick, 이동해, 정홍섭, 전병주, 문학일
Publikováno v:
Journal of Global Academy of Marketing Science; December 2008, Vol. 18 Issue: 4 p247-278, 32p