Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Graelin H. Mandel"'
Autor:
Katherine L. Milkman, Angela L. Duckworth, Dena M. Gromet, Joseph S. Kay, Erika L. Kirgios, Yeji Park, Graelin H. Mandel
Publikováno v:
Organizational Behavior and Human Decision Processes. 161:20-35
Temptation bundling—pairing a pleasurable indulgence with a behavior that provides delayed rewards—combats present bias by making behaviors with delayed benefits more instantly-gratifying. If people are sophisticated and capable of following self