Zobrazeno 1 - 10
of 288
pro vyhledávání: '"Gracia, B."'
Autor:
Cruz, Angela Gracia B (AUTHOR) angela.cruz@monash.edu, Seo, Yuri (AUTHOR), Scaraboto, Daiane (AUTHOR)
Publikováno v:
Journal of Consumer Research. Feb2024, Vol. 50 Issue 5, p962-984. 23p.
Autor:
Huston, Clarice Yi1 (AUTHOR) clarice.huston@monash.edu, Cruz, Angela Gracia B.1 (AUTHOR), Zoppos, Eloise1 (AUTHOR)
Publikováno v:
Journal of Marketing Management. Nov2023, Vol. 39 Issue 15/16, p1451-1476. 26p.
Publikováno v:
International Marketing Review, 2023, Vol. 40, Issue 7, pp. 1-21.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IMR-04-2022-0099
Autor:
Huston, Clarice Yi1 (AUTHOR) Clarice.huston@monash.edu, Cruz, Angela Gracia B.1 (AUTHOR), Zoppos, Eloise1 (AUTHOR)
Publikováno v:
Journal of Macromarketing. Dec2023, Vol. 43 Issue 4, p447-459. 13p.
Publikováno v:
In Journal of Business Research December 2022 153:19-34
Publikováno v:
European Journal of Marketing, 2020, Vol. 54, Issue 6, pp. 1325-1353.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-02-2018-0081
Publikováno v:
European Journal of Marketing, 2018, Vol. 53, Issue 8, pp. 1637-1664.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-10-2017-0656
Publikováno v:
International Marketing Review. 40:1-21
PurposeThis study conceptualizes a form of luxury consumption in which luxury brands collaborate with unconventional non-luxury partners. These unconventional luxury brand collaborations are growing in popularity among Chinese luxury consumers of the
Publikováno v:
Journal of Marketing Management. :1-26
Autor:
Cuevas, Virginia C.1 vccuevas@up.edu.ph, Banaay, Charina Gracia B.1
Publikováno v:
Philippine Journal of Science. Jun2022, Vol. 151 Issue 3, p1255-1265. 11p.