Zobrazeno 1 - 10
of 57
pro vyhledávání: '"Gorm Gabrielsen"'
Publikováno v:
Ekonomika, Vol 59 (2002)
The distinctive identity of a brand has enormous commercial importance. When a competitor copies that identity with a cheaper inferior product, it can jeopardize the heavy investment in creating and designing products. The identification of the origi
Externí odkaz:
https://doaj.org/article/71c19e0766a84084b53328fe62fd1abd
Autor:
Tore Kristensen, Gorm Gabrielsen
Publikováno v:
Design Education Across Disciplines ISBN: 9783031231513
This chapter will explore contradictions between design and marketing by identifying links between design work and marketing work. The general image of the designer and marketing consultant is that the designer draws, uses computer aided design tools
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b3ce11e7d7116052ed1b51303e91b649
https://doi.org/10.1007/978-3-031-23152-0_10
https://doi.org/10.1007/978-3-031-23152-0_10
Publikováno v:
Conference Proceedings of the Academy for Design Innovation Management. 2
Retail designers often emphasize the importance of creating stores that consumers will find attractive. This paper challenges that commonly held view, presenting empirical results from a field experiment showing that a positive rating of a store inte
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::28cc41c04c3f51a1c76d4c7e167cf3e9
https://doi.org/10.33114/adim.2019.02.173
https://doi.org/10.33114/adim.2019.02.173
Autor:
Tore Kristensen, Mia Borch Münster, David Hands, Gorm Gabrielsen, Thomas Dickson, Jesper Clement, Jaewoo Joo
A general view, often presented in a political context, suggests investment in design may create societal benefits, like economic growth, employment, competitiveness, and convenience. Conducted at a general level with aggregate variables, such measur
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c903496c269159444e15759750e279cf
https://research.cbs.dk/en/publications/8743bb6c-6098-455a-a652-d8f92133013f
https://research.cbs.dk/en/publications/8743bb6c-6098-455a-a652-d8f92133013f
Publikováno v:
International Journal of Design Creativity and Innovation. 3(2):95-106
Creativity is a critical component that feeds into all stages of innovation and design processes by promoting inspiration, ideation, and implementation of ideas, revealing the need for thorough research to support design creativity. Assessment of pro
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::23cdaa9280245d8f4f2b0cbc1c1ba679
https://doi.org/10.1080/21650349.2014.954626
https://doi.org/10.1080/21650349.2014.954626
Publikováno v:
TRANSNATIONAL MARKETING JOURNAL. 2:61-77
Product and brand familiarity have an important role in consumer choice behaviour and they have been equated with knowledge and experience Consumers having high and low familiarity utilized brand information (an extrinsic cue) in their evaluations, w
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::343b40e9113a54fe81658d15223af9e6
https://doi.org/10.33182/tmj.v2i2.410
https://doi.org/10.33182/tmj.v2i2.410
Publikováno v:
Nordic Journal of Psychiatry. 68(3):213-218
Background. The Danish Medico-Legal Council provides the court with statements based on available psychiatric assessment reports to assist the law in the use of the Penal Code sections on mentally disordered offenders. Aims. To analyse the impact of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2805fa327de95d3a353667301a6be488
https://research.cbs.dk/en/publications/bd13b6ae-6c35-419f-822f-81b34b334857
https://research.cbs.dk/en/publications/bd13b6ae-6c35-419f-822f-81b34b334857
Publikováno v:
Journal of Sensory Studies. 27:264-276
The aim of this study is to investigate if children's food preferences can be reliable measured by using pictures of foods presented on a computer screen in a conjoint layout. We investigate reproducibility (test–retest) and infer validity by compa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b8f203b6d65a92ed8ce248792cb5f677
https://doi.org/10.1111/j.1745-459x.2012.00391.x
https://doi.org/10.1111/j.1745-459x.2012.00391.x
Publikováno v:
The International Review of Retail, Distribution and Consumer Research. 22:101-114
The food industry develops tasty and healthy food but fails to deliver the message to all consumers. The consumers’ background knowledge is essential for how they find and decode relevant elements in the cocktail of signs which fight for attention
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::67c107278e8ee26699bb0b09a18365b2
https://doi.org/10.1080/09593969.2011.634072
https://doi.org/10.1080/09593969.2011.634072
Publikováno v:
Journal of Consumer Behaviour. 11:44-55
Preferences for similarly designed consumer products, evaluated blind and branded and also with and without prices, were tested in a consumer setting. The consumer's perceptual experience led to preference of the well-crafted high-priced option. This
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c14d5d49933090a086bb06bbe5724f0f
https://doi.org/10.1002/cb.368
https://doi.org/10.1002/cb.368