Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Gorlin, Margarita"'
Autor:
Baskin, Ernest, Gorlin, Margarita, Chance, Zoë, Novemsky, Nathan, Dhar, Ravi, Huskey, Kim, Hatzis, Michelle
Publikováno v:
In Appetite 1 August 2016 103:244-248
Communicating Eco-Friendly Benefits: Why Accidental Improvements May Be Better Received by Consumers
Publikováno v:
GfK Marketing Intelligence Review, Vol 8, Iss 1, Pp 42-45 (2016)
Doing good does not necessarily imply doing well for a company. Ironically, in the case of green products it can even be quite the contrary. Deliberately enhancing a product with environmental benefits to make it more appealing may actually lead to a
Externí odkaz:
https://doaj.org/article/431e9ea41c124dda9472e932065d0713
Autor:
NEWMAN, GEORGE E.1 (AUTHOR) george.newman@yale.edu, GORLIN, MARGARITA2 (AUTHOR) margarita.gorlin@yale.edu, DHAR, RAVI3 (AUTHOR) ravi.dhar@yale.edu
Publikováno v:
Journal of Consumer Research. Oct2014, Vol. 41 Issue 3, p823-839. 17p. 1 Color Photograph, 1 Diagram, 3 Graphs.
Autor:
Gorlin, Margarita, Dhar, Ravi
Publikováno v:
In Journal of Consumer Psychology October 2013 23(4):564-568
Autor:
Dhar, Ravi, Gorlin, Margarita
Publikováno v:
In Journal of Consumer Psychology October 2013 23(4):528-542
Bridging the gap between joint and individual decisions: Deconstructing preferences in relationships
Autor:
Gorlin, Margarita, Dhar, Ravi
Publikováno v:
Journal of Consumer Psychology, 2012 Jul 01. 22(3), 320-323.
Externí odkaz:
https://www.jstor.org/stable/26578167