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pro vyhledávání: '"Gordon W. McClung"'
Autor:
Gordon W. McClung, Mary W. Werner
Publikováno v:
Journal of Marketing for Higher Education. 18:102-123
What value does the university offer in terms of economic and social development? Having stakeholders question the contribution and value of colleges and universities is not new nor is it unique to American universities. Institutions of higher educat
Autor:
Gordon W. McClung
Publikováno v:
Tourism Management. 12:132-140
Theme parks are continuously changing in response to market trends and the benefits sought by individuals attending a theme park have changed over the years. Marketers are advised to employ multisegmentation strategies in addressing new market expect
Autor:
Suresh Madhavan, Gordon W. McClung, Mary Castiglia, Sidney A. Rosenbluth, David G. Curry, Prasanna Gore, Raymond A. Smego
Publikováno v:
Social sciencemedicine (1982). 48(8)
Despite the availability of effective vaccines, immunization rates among two-year old children continue to be low in many areas of the United States including rural West Virginia. The goal of this study was to identify barriers to childhood immunizat