Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Gordon L. Freeman"'
Publikováno v:
Health Marketing Quarterly. 35:100-119
This study investigates current attitudes and opinions toward pharmacies' advertising. The purposes of this study were to determine (a) consumers' attitudes toward advertising by pharmacies and (b) whether age, race, income, marital status, occupatio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c3cb075a9d0b45d74a4102c0ca6bf03b
https://doi.org/10.1080/07359683.2018.1490545
https://doi.org/10.1080/07359683.2018.1490545
Autor:
H. Ronald Moser, Gordon L. Freeman
Publikováno v:
Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing. 16:10-20
The purpose of this study is to investigate current attitudes and opinions about chiropractors’ advertising and to compare them to the attitudes expressed eight years ago. This study was designed t...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4873ad8f45826fc4b1377c72e52b03f5
https://doi.org/10.1177/1745790417729313
https://doi.org/10.1177/1745790417729313
Publikováno v:
Services Marketing Quarterly. 36:281-297
This study investigates current attitudes and opinions toward accounting advertising and compares them to the attitudes expressed 10 years ago. It replicates a survey administered in 2004 and uses the same questionnaire and the same population to com
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::eb57a0766bf794b61f076c83ab6889b9
https://doi.org/10.1080/15332969.2015.1046777
https://doi.org/10.1080/15332969.2015.1046777
Autor:
Gordon L. Freeman, H. Ronald Moser
Publikováno v:
Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing. 11:320-330
This article represents the responses of 430 individuals to a mail survey examining views concerning advertising by hospitals. Historically, most professions prohibited licensed members from engagi...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::608db948c3673fc92e94e0d0ca74ec9c
https://doi.org/10.1177/1745790411429720
https://doi.org/10.1177/1745790411429720
Autor:
H. Ronald Moser, Gordon L. Freeman
Publikováno v:
Services Marketing Quarterly. 31:253-274
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6af5c9bf38fd862f78d70db4877f3353
https://doi.org/10.1080/15332961003604410
https://doi.org/10.1080/15332961003604410
Autor:
Gordon L. Freeman, H. Ronald Moser
Publikováno v:
Journal of Promotion Management. 15:400-417
Advertising by physicians is a relatively recent phenomenon. The purposes of this study were to determine (a) consumers’ attitudes toward advertising by physicians; (b) whether certain potential consumer demographic variables account for any signif
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ef6584954eaf270b5938bca0e4dd0ad7
https://doi.org/10.1080/10496490903185885
https://doi.org/10.1080/10496490903185885
Autor:
Homer Ronald Moser, Gordon L. Freeman
Publikováno v:
Journal of Medical Marketing. 9:255-267
This article represents the responses of 382 individuals to a mail survey examining views concerning advertising by optometrists in the United States. Historically, most professions prohibited licensed members from engaging in speech activities that
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::54304a8e1bf520b5195687a2611cb8cb
https://doi.org/10.1057/jmm.2009.27
https://doi.org/10.1057/jmm.2009.27
Autor:
Gordon L. Freeman, Stephen R. Schach
Publikováno v:
Journal of Systems and Software. 76:195-206
In this paper we present the results of three experiments we have conducted to test the maintainability of object-oriented software products. Previous research in the field has yielded contradictory results as to whether or not object orientation pro
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9e1d742a1f14e38630c847a2f946568f
https://doi.org/10.1016/j.jss.2004.05.010
https://doi.org/10.1016/j.jss.2004.05.010
Autor:
Stephen D. Lewis, Gordon L. Freeman
Publikováno v:
Journal of Education for Business. 62:323-326
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c37ecd7ff854517a1a6ff29c81f9e86f
https://doi.org/10.1080/08832323.1987.10772839
https://doi.org/10.1080/08832323.1987.10772839