Zobrazeno 1 - 10
of 66
pro vyhledávání: '"Gordon E. Greenley"'
Publikováno v:
European Journal of Marketing, 46(10), 1320-1339. Emerald Group Publishing Limited
PurposeCurrent conceptualisations of strategic flexibility and its antecedents are theory‐driven, which has resulted in a lack of consensus. To summarise this domain the paper aims to develop and present an a priori conceptual model of the antecede
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5a0eab49aaff7bd5d806e3ce31eb5d05
https://doi.org/10.1108/03090561211248053
https://doi.org/10.1108/03090561211248053
Autor:
Ian Lings, Gordon E. Greenley
Publikováno v:
Journal of Service Management. 21:321-343
PurposeThe purpose of this empirical paper is to investigate internal marketing from a behavioural perspective. The impact of internal marketing behaviours, operationalised as an internal market orientation (IMO), on employees' marketing and other in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ab37d398a5e8b6d018f9debd7a0d7bf6
https://doi.org/10.1108/09564231011050788
https://doi.org/10.1108/09564231011050788
Autor:
Nick Lee, Gordon E. Greenley
Publikováno v:
European Journal of Marketing. 44:5-20
PurposeThe purpose of this editorial is to bring together thoughts and opinions from the Editors and Senior Advisory Board of EJM regarding the nature of the long‐debated “theory‐practice divide” in marketing scholarship.Design/methodology/ap
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::80bb9a035e01ec6ac468a8216dce6603
https://doi.org/10.1108/03090561011020147
https://doi.org/10.1108/03090561011020147
Autor:
Gordon E. Greenley, Nick Lee
Publikováno v:
European Journal of Marketing. 43:577-582
Purpose – The purpose of this editorial is to provide guidance to EJM authors about the structure and presentation of manuscripts that are likely to be insightful and that will probably provide contributions to knowledge. Design/methodology/approac
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c5b926ec527ba20c7dd7976ffff6e6e4
https://doi.org/10.1108/03090560910946936
https://doi.org/10.1108/03090560910946936
Autor:
Nick Lee, Gordon E. Greenley
Publikováno v:
European Journal of Marketing. 43:5-10
PurposeThe purpose of this editorial is to announce the winners of the EJM Reviewer of the Year awards, and also to make some observations about successful and effective practice in reviewing scholarly work.Design/methodology/approachThe authors draw
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e2367c08eaa3ba3f7a25959f48428b18
https://doi.org/10.1108/03090560910923193
https://doi.org/10.1108/03090560910923193
Autor:
Nick Lee, Gordon E. Greenley
Publikováno v:
European Journal of Marketing. 42:1141-1144
PurposeThe purpose of this editorial is to stimulate debate and discussion amongst marketing scholarship regarding the implications for scientific research of increasingly large amounts of data and sophisticated data analytic techniques.Design/method
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6f970732b0910651d0e8a273d4d4895e
https://doi.org/10.1108/03090560810903583
https://doi.org/10.1108/03090560810903583
Autor:
Nick Lee, Gordon E. Greenley
Publikováno v:
European Journal of Marketing. 42:873-878
PurposeThe purpose of this editorial is to provide indicative guidance to prospective EJM contributors of the importance of theoretical development to the success of submissions.Design/methodology/approachThe authors use a combination of conceptual t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::72ce56e27fb4dfdb503219e684d1b9e6
https://doi.org/10.1108/03090560810891046
https://doi.org/10.1108/03090560810891046
Publikováno v:
Journal of International Business Studies. 38(5):746-763
This paper presents a generic strategic framework of alternative international marketing strategies and market segmentation based on intra- and inter-cultural behavioural homogeneity. Consumer involvement (CI) is proposed as a pivotal construct to ca
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e2168045ca0885664f403d7bee004139
http://www.palgrave-journals.com/jibs/journal/v38/n5/full/8400296a.html
http://www.palgrave-journals.com/jibs/journal/v38/n5/full/8400296a.html
Publikováno v:
The International Review of Retail, Distribution and Consumer Research. 16:533-557
This article proposes a framework of alternative international marketing strategies, based on the evaluation of intra- and inter-cultural behavioural homogeneity for market segmentation. The framework developed in this study provides a generic struct
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::55dab3e50fe11436df0575ffe0297b0b
https://doi.org/10.1080/09593960600980154
https://doi.org/10.1080/09593960600980154
Publikováno v:
Journal of Business Research. 58:1483-1494
Does a market orientation approach focus too heavily on customers at the expense of other stakeholders? Managers also need to address the interests of other stakeholders when making marketing decisions. This gives an orientation to each stakeholder g
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::df23866180757e3bc66e96d79cf27ba8
https://doi.org/10.1016/j.jbusres.2004.07.004
https://doi.org/10.1016/j.jbusres.2004.07.004