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pro vyhledávání: '"Gordon C. Bruner"'
Autor:
Gordon C. Bruner II
The Marketing Scales Handbook series is the longest-running set of books that provides reviews of multi-item measures used in scholarly studies of consumer behavior. This volume begins where the time-period covered by Volume 10 ended and has reviews
Autor:
Gordon C. Bruner II
The Marketing Scales Handbook series is the longest-running set of books that provide reviews of multi-item measures used in scholarly studies of consumer behavior. This tenth volume picks up where the previous volume ended and has reviews of 402 new
Autor:
Gordon C. Bruner II
The Marketing Scales Handbook series is the longest-running set of books that provide reviews of multi-item survey measures that have been used in scholarly studies of consumer behavior. This is the ninth volume of the classic series. The purpose of
Autor:
Gordon C. Bruner II
The Marketing Scales Handbook series is the longest-running set of books that provide reviews of multi-item measures used in scholarly studies of consumer behavior. This volume picks up where Volume 7 ended and has completely new reviews of 392 scale
Autor:
Gordon C. Bruner II
This seventh volume in the series reviews 364 consumer-related measurement scales that were reported in top marketing journal articles published in 2010 and 2011. Each review provides the scale items as well as information regarding the scale's origi
Autor:
Gordon C. Bruner II
Volume 6 of the Marketing Scales Handbook series contains reviews of 682 multi-item measures used in consumer insight research that was published in the top marketing journals between 2006 and 2009. Each review provides the scale items as well as inf
Autor:
Gordon C. Bruner II
The largest book of its kind available, Volume 5 of the Marketing Scales Handbook series provides descriptions and reviews of 716 summated scales which were used to measure consumption-related constructs such as brand attitude, satisfaction, purchase
Autor:
Stephanie M. Noble
Publikováno v:
Journal of Business Research. 56:688-689
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b2ae9edf7439bf4a95223622ba84c193
https://doi.org/10.1016/s0148-2963(01)00306-x
https://doi.org/10.1016/s0148-2963(01)00306-x
Autor:
Gordon C. Bruner II
The Marketing Scales Handbook series is the longest-running set of books with reviews of multi-item measures used in scholarly studies of consumer behavior. This volume begins where Volume 11 ended and has reviews of 400 scales that were reported rec