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pro vyhledávání: '"Gordon, Brett A."'
We present a novel approach to causal measurement for advertising, namely to use exogenous variation in advertising exposure (RCTs) for a subset of ad campaigns to build a model that can predict the causal effect of ad campaigns that were run without
Externí odkaz:
http://arxiv.org/abs/2304.06828
Autor:
Waisman, Caio, Gordon, Brett R.
Randomized experiments with treatment and control groups are an important tool to measure the impacts of interventions. However, in experimental settings with one-sided noncompliance, extant empirical approaches may not produce the estimands a decisi
Externí odkaz:
http://arxiv.org/abs/2302.13857
Despite their popularity, randomized controlled trials (RCTs) are not always available for the purposes of advertising measurement. Non-experimental data is thus required. However, Facebook and other ad platforms use complex and evolving processes to
Externí odkaz:
http://arxiv.org/abs/2201.07055
Autor:
Bini, Rodrigo, Collins, Blake, Hunter, Jayden, Hunter, Nicholas, McVicar, Jenna, Gordon, Brett, Kingsley, Michael
Publikováno v:
In Journal of Transport & Health November 2024 39
Autor:
Herring, Matthew P., Rasmussen, Charlotte Lund, McDowell, Cillian P., Gordon, Brett R., Kenny, Rose Anne, Laird, Eamon
Publikováno v:
In Psychiatry Research February 2024 332
Autor:
Gordon, Brett R, Jerath, Kinshuk, Katona, Zsolt, Narayanan, Sridhar, Shin, Jiwoong, Wilbur, Kenneth C
Digital advertising markets are growing and attracting increased scrutiny. This paper explores four market inefficiencies that remain poorly understood: ad effect measurement, frictions between and within advertising channel members, ad blocking and
Externí odkaz:
http://arxiv.org/abs/1912.09012
Publikováno v:
Sociological Science, Vol 10, Iss 4, Pp 118-149 (2023)
Dual-process perspectives have made substantial contributions to our understanding of behavior, but fundamental questions about how and when deliberate and automatic cognition shape action continue to be debated. Among these are whether automatic or
Externí odkaz:
https://doaj.org/article/30c13ac10ac1444694af24e2d6d16bbb
Publikováno v:
In Psychiatry Research August 2023 326
Publikováno v:
Balkan Journal of Dental Medicine, Vol 27, Iss 1, Pp 56-61 (2023)
Background/Aim: Dentist-technician communication is crucial for a successful working relationship in the healthcare setting that contributes to positive health outcomes. However, the interruption of the dentist and the technician communication can ha
Externí odkaz:
https://doaj.org/article/ad9eff639ea74fd8a0845971f300bc07
Autor:
Gordon, Brett R., Qiu, Ling, Doerksen, Shawna E., Kanski, Bethany, Lorenzo, Abigail, Truica, Cristina I., Vasekar, Monali, Wang, Ming, Winkels, Renate M., Abdullah, Saeed, Schmitz, Kathryn H.
Publikováno v:
In Contemporary Clinical Trials Communications April 2023 32