The Criteria of Inbound Marketing to Segment and Explain the Domain Authority of the Cellars’ E-Commerce in the Canary Islands

Autor: Gonzalo Díaz-Meneses, Maica Amador-Marrero, Claudia Spinelli Guedes

Publikováno v: Systems, Vol 11, Iss 11, p 527 (2023)

This study uses an inbound measuring instrument to segment the cellar’s e-commerce in the Canary Islands. One of the central claims of this paper is that inbound marketing comprises several dimensions such as content resources, SEO, social media, d

Externí odkaz: https://doaj.org/article/01e342ee3926491ab49a4415dc22a185

Promoting breastfeeding through the analysis of the motives and barriers of the target audience

Autor: Gonzalo Díaz-Meneses, Ignacio Luri-Rodríguez

Publikováno v: Responsibility and Sustainability, Vol 2, Iss 1 (2014)

Despite the well-known beneficial effects of breastfeeding on children’s health, there are always threatening alternatives over this desired mothers’ conduct. Due to that reason this paper set out the objective of promoting this behaviour from th

Externí odkaz: https://doaj.org/article/9cceefc6d6e7411baeaa6dfc6ea75cbe

Online Museums Segmentation with Structured Data: The Case of the Canary Island’s Online Marketplace

Autor: Miriam Estupiñán Ojeda, Neringa Vilkaité-Vaitoné, Gonzalo Díaz Meneses

Publikováno v: Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 151, Pp 2750-2767 (2021)
Journal of Theoretical and Applied Electronic Commerce Research
Volume 16
Issue 7
Pages 151-2767

This paper’s primary objective is to segment the online marketplace of the Canary Islands’ museums by using different conversion funnel metrics. Little systematic research exists on digital user behaviour, and much less is known about how to segm

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c75c5e74ac2b03834777ac61c9f329d2
https://www.mdpi.com/0718-1876/16/7/151

A multiphase trip, diversified digital and varied background approach to analysing and segmenting holidaymakers and their use of social media

Autor: Gonzalo Díaz-Meneses

Publikováno v: Journal of Destination Marketing & Management. 11:166-182

The need for an investigation into internet usage, focusing specifically on social media, which integrates actual consumer behaviour before and during a tourist visit, as well as predispositions at the destination, motivates the current research work

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4b3fe97662dbeb22bdc8f532e1fe4294
https://doi.org/10.1016/j.jdmm.2017.07.005

Gaining Insight into Violence from Gender Stereotypes and Sexist Attitudes in the Context of Tourism

Autor: Gonzalo Díaz-Meneses, Neringa Vilkaitė-Vaitonė, Miriam Estupiñan-Ojeda

Publikováno v: Sustainability, Vol 12, Iss 9405, p 9405 (2020)
Sustainability
Volume 12
Issue 22

It is difficult to identify, but there is a type of harassment grounded in gender stereotyping in the context of tourism. It would be useful to discover the hidden relationships between gender harassment and certain beliefs about women as travellers,

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::73ada6eb0ee1fa5c1e315d47037df253
https://doi.org/10.3390/su12229405