Communications in the new marketing paradigm. Experience, relevance, engagement and personalization. An Introduction

Autor: González, Miguel Baños, de Aguilera Moyano, Joaquín

Publikováno v: González, Miguel Baños and de Aguilera Moyano, Joaquín Communications in the new marketing paradigm. Experience, relevance, engagement and personalization. An Introduction. Journal ICONO14, 2017, vol. 15, n. 2, pp. 1-15. [Journal article (Unpaginated)]
https://icono14.net/ojs/index.php/icono14/article/view/1098

Several authors, from both professional and academic sides, agree on the fact that traditional marketing is not working anymore. Many factors, all them intimately related to technological revolution, are in the root of such a deep change that has led

Externí odkaz: http://eprints.rclis.org/31781/

ANÁLISIS DE LA CREATIVIDAD EN LOS MENSAJES AUDIOVISUALES: SU UTILIZACIÓN POR PARTE DE LAS ONG EN REDES SOCIALES

Autor: Almaraz, Isidoro Arroyo, González, Miguel Baños, García, Teresa C. Rodríguez

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a6e3996a7889430cafd3fbe3c535072a

Diseño metodológico para el análisis de mensajes audiovisuales del Tercer Sector difundidos en redes sociales/ Methodology for the analysis of Third Sector audiovisual messages broadcasted in Social Networks

Autor: Almaraz, Isidoro Arroyo, García, Teresa C. Rodriguez, González, Miguel Baños

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d0a5c6a82c687d83a784d21f505b27cc