Zobrazeno 1 - 10
of 18
pro vyhledávání: '"Gonca Soysal"'
Publikováno v:
Journal of Retailing. 99:46-65
Publikováno v:
Journal of Retailing. 98:152-177
Autor:
Richard Olson, Anne L. Roggeveen, Jens Nordfält, Gonca Soysal, John Karsberg, Elisa B. Schweiger, Vanessa M. Patrick, Stephanie M. Noble, Dhruv Grewal, Nora Cooper, Annemarie Dillard
Publikováno v:
L.Roggeveen, A, Grewala, D, Karsbergb, J & Schweiger, E 2020, ' Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies ', JOURNAL OF RETAILING, vol. 0, no. 0, pp. 1-18 . https://doi.org/10.1016/j.jretai.2020.11.006
This research highlights the importance of retailer-consumer identity congruence – the match between the retail brand identity and the consumers’ identity. Retailers can leverage identity congruence to forge meaningful consumer-brand relationship
Publikováno v:
Turkiye Klinikleri Journal of Health Sciences. 5:466-476
Publikováno v:
Volume: 7, Issue: 2 361-367
ESTÜDAM Halk Sağlığı Dergisi
ESTÜDAM Halk Sağlığı Dergisi
Dünya Sağlık Örgütü SAGE Aşı Tereddüdü Çalışma Grubu, toplumda aşı tereddüdünün ölçümünü standardize etmek amacıyla Aşı Tereddüt Ölçeğini geliştirmiştir. Türkiye’de beş yaş altı çocukların ebeveynlerinde sahada
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d8bc7fd6b3fe70324684ff3a5eb4a0f5
https://dergipark.org.tr/tr/pub/estudamhsd/issue/70100/1075288
https://dergipark.org.tr/tr/pub/estudamhsd/issue/70100/1075288
Publikováno v:
Volume: 9, Issue: 3 3063-3084
Rast Müzikoloji Dergisi
Rast Müzikoloji Dergisi
This research was carried out to evaluate the mental state perceptions of Vocational Schoolstudents, to conduct a screening of psychological symptoms by revealing the current mentalstates of the students, and to determine how their music preferences
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9855160ea9ed8d465d80fc06648f51ca
https://dergipark.org.tr/tr/pub/rastmd/issue/67660/1040101
https://dergipark.org.tr/tr/pub/rastmd/issue/67660/1040101
Publikováno v:
Production and Operations Management. 28:2778-2791
Publikováno v:
SSRN Electronic Journal.
With the fast-paced growth of e-commerce, it has been essential for both academicians and practitioners to understand how the ongoing shift to the online channel will impact the type and variety of products consumers purchase across the channels. Mos
Publikováno v:
Journal of Retailing and Consumer Services. 38:126-136
In this paper, using data from a leading specialty apparel retailer, we empirically examine the determinants of a retailer's dynamic pricing policy and investigate consumer response to price changes (markdowns) throughout a fashion product's selling
Autor:
Pradeep K. Chintagunta, Gonca Soysal
Publikováno v:
SSRN Electronic Journal.
Three explanations have been proposed in the literature to describe the reason behind sharp price declines observed over a product's short lifecycle in seasonal (perishable) goods markets: Prices decline as a result of (i) inter-temporal price discri