Zobrazeno 1 - 10
of 893
pro vyhledávání: '"Goldenberg, Jacob"'
Autor:
Lanz, Andreas (AUTHOR), Goldenberg, Jacob (AUTHOR) andreas.lanz@unibas.ch, Shapira, Daniel (AUTHOR), Stahl, Florian (AUTHOR)
Publikováno v:
Journal of Marketing Research (JMR). Oct2024, Vol. 61 Issue 5, p839-857. 19p.
Autor:
Goldenberg, Jacob (AUTHOR) jgoldenberg@idc.ac.il, Lanz, Andreas (AUTHOR), Shapira, Daniel (AUTHOR), Stahl, Florian (AUTHOR)
Publikováno v:
Journal of Marketing. Sep2024, Vol. 88 Issue 5, p111-130. 20p.
Publikováno v:
Journal of Marketing; Jul2024, Vol. 88 Issue 4, p40-63, 24p
Autor:
Blanchard, Simon J (AUTHOR) simon.blanchard@georgetown.edu, Goldenberg, Jacob (AUTHOR), Pauwels, Koen (AUTHOR), Schweidel, David A (AUTHOR)
Publikováno v:
Journal of Consumer Research. Aug2022, Vol. 49 Issue 2, p359-372. 14p. 1 Color Photograph, 3 Charts, 1 Graph.
Autor:
Spickett-Jones, Graham (AUTHOR), van Waterschoot, Walter (AUTHOR)
Publikováno v:
Journal of Marketing Management. Jul2003, Vol. 19 Issue 5-6, p699-704. 4p.
Online communities exist in many forms and sizes, and are a source of considerable influence for individuals and organizations. Yet, there is limited insight into why some online communities are sustainable, while others cease to exist. We find that
Externí odkaz:
http://arxiv.org/abs/1803.07387
Publikováno v:
Proceedings: Mathematical, Physical and Engineering Sciences, 2020 Jul 01. 476(2239), 1-11.
Externí odkaz:
https://www.jstor.org/stable/26979965
Publikováno v:
Proceedings of the National Academy of Sciences of the United States of America; 7/23/2024, Vol. 121 Issue 30, p1-12, 12p
Publikováno v:
Journal of Marketing Research, 2019 Jun 01. 56(3), 361-378.
Externí odkaz:
https://www.jstor.org/stable/26966580