Zobrazeno 1 - 10
of 21
pro vyhledávání: '"Goitom Tesfom"'
Autor:
Goitom Tesfom
Publikováno v:
Journal of Global Scholars of Marketing Science. 32:511-529
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1401c886fe4c0eb335a0b8deb9890575
https://doi.org/10.1080/21639159.2021.2001352
https://doi.org/10.1080/21639159.2021.2001352
Publikováno v:
Journal of Human Resource and Sustainability Studies. 10:161-178
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::90680b09f21b769e30aec874832a1a0a
https://doi.org/10.4236/jhrss.2022.101011
https://doi.org/10.4236/jhrss.2022.101011
Publikováno v:
Journal of International Consumer Marketing, 34(4), 450-464. Taylor & Francis
This study performs a cross-cultural comparison to understand how the drivers of switching intentions differ between countries that vary in their long-term orientation (LTO). The authors hypothesize how LTO moderates the influence of the drivers of s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::aadea652de769587a19536b85ed1d130
https://doi.org/10.1080/08961530.2021.1964408
https://doi.org/10.1080/08961530.2021.1964408
Publikováno v:
Services Marketing Quarterly. 39:92-107
Findings indicate that, regardless of the flexibility and cost saving advantages of no-contract mobile phone service plans for customers, a majority of younger customers in the United States contin...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7d23d9f52821db78ac54c9ff43534117
https://doi.org/10.1080/15332969.2018.1436756
https://doi.org/10.1080/15332969.2018.1436756
Publikováno v:
Journal of Promotion Management. 24:578-599
When communicating product-related information to consumers, companies must often choose among different media types. Understanding how consumers seek media as their source of information when maki...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ceaf5818c6e174b968a869c4070f64fe
https://doi.org/10.1080/10496491.2017.1380107
https://doi.org/10.1080/10496491.2017.1380107
Publikováno v:
International Journal of Technology Marketing. 14:22
In the past four years, the US mobile phone service industry has implemented changes related to product offerings and competition strategies. Mobile phone service providers have shifted from contract to no-contract plans, separated devices from servi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::84854c15209b1b02795194d724b0744f
https://doi.org/10.1504/ijtmkt.2020.105112
https://doi.org/10.1504/ijtmkt.2020.105112
Autor:
Nancy J. Birch, Goitom Tesfom
Publikováno v:
International Review on Public and Nonprofit Marketing. 10:103-127
Motivated by the fact that each year 6 to 8 million lost and unwanted dogs and cats end up at animal shelters across the U.S. and half of those animals must be euthanized, the objective of this research is to determine the influence of dog owner's de
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0d3d128588d68bf87719084349abb3db
https://doi.org/10.1007/s12208-012-0089-x
https://doi.org/10.1007/s12208-012-0089-x
Autor:
Goitom Tesfom, Nancy J. Birch
Publikováno v:
Journal of Services Marketing. 25:371-380
PurposeThe purpose of this paper is to examine whether switching barriers in the retail banking industry affect different age groups differently.Design/methodology/approachQuestionnaires were administered to 188 bank customers of different age groups
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b55fdfeaa8d257f90f81ca6187d90b7c
https://doi.org/10.1108/08876041111149720
https://doi.org/10.1108/08876041111149720
Autor:
Nancy J. Birch, Goitom Tesfom
Publikováno v:
Psychology & Marketing. 27:898-912
Motivated by the fact that pet food and pet care is a big business and pet owners in the United States spend more on their pets each year, the objective of this research is to determine whether dog owners buy for their dogs the way they buy for thems
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::49359d7a300b4a7274a88e7aef999cb2
https://doi.org/10.1002/mar.20364
https://doi.org/10.1002/mar.20364
Autor:
Goitom Tesfom, Nancy J. Birch
Publikováno v:
Social Responsibility Journal. 4:428-438
PurposeThe purpose of this paper is: to determine how offshore outsourcing firms in the USA are involved in providing assistance to education and training the downsized/unemployed; and to conduct inter‐industry comparisons among offshore outsourcin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3508b2d3884ddc2054cefd4c425775b7
https://doi.org/10.1108/17471110810909849
https://doi.org/10.1108/17471110810909849